Dorothy Lazovik
Personal brand strategist · Chicago, IL · virtual
"Authentic Leaders Edge supports leaders to move beyond what they do and own how they show up." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Virtual Personal Brand Mastery Program leaders interested in developing themselves, typically without access to individual coaching |
4 sessions · 16 weeks · four sessions over four months · pre-work before first session · work between sessions · building brand foundation · communicating with purpose | on request |
| Personal Brand Executive Coaching – Individual leaders transitioning into leadership, frustrated by being overlooked, challenged in setting boundaries, struggling with self-doubt, hesitating to take action, avoiding difficult conversations, shying from sharing accomplishments |
24 weeks · personalized framework · confidential and objective sounding board · honest and immediate feedback · accountability · tools to eliminate unhelpful habits | on request |
| Personal Brand Mastery – Leadership Training leaders who want to elevate their internal self-image and impact how they show up |
4 sessions · 16 weeks · four months program · four critical components · from theory to best practices · continuous growth and lasting change | on request |
| Leadership Offsites leaders and leadership teams |
create bonds · elevate how leaders show up · set new benchmarks for collaborative excellence · transform mindset · instil accountability | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 24 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | yes | yes | yes |
| Personal brand | no | no | no | yes | yes | yes |
How they work
- Process
- build brand foundation · communicate with purpose · master inner game · define plan for consistent future success
- Before coaching
- soft goods retail executive, retail industry
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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