Susana Cruz

Personal brand strategist · Los Angeles, California · virtual

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"We build your personal brand, book you on podcasts, and turn every appearance into 50+ pieces of content across LinkedIn, Reels, Stories, X, and more." (in their words, on their website)

Services

ServiceWhat is includedPrice
The Authority Engine
B2B founders and experts who want the right people finding them		 Brand DNA extraction + document · Social profile optimization · DFY podcast research, pitching, and booking · Access to 5.2M+ podcasts and 5,000+ speaking engagements and stages · 50+ pieces of content per recording on request
Brand Ignition
B2B founder, CEO, or Managing Partner building a category-defining brand		 6 weeks · Bespoke website · Full media kit · Custom visual identity · Executive brand workshop · Founder interview and voice extraction with senior strategist on request
Podcast Booking
B2B founders and experts		 Done-for-you research · Pitching · Booking on shows your buyers already listen to on request
LinkedIn Ghostwriting
B2B founders and experts		 Posts written from Brand DNA · Scheduled and posted for you on request
Personal Brand Websites
B2B founders and experts		 Custom personal brand website built around positioning, story, and buyer's journey on request
Executive Thought Leadership (The Authority Engine)
Founders who want executive thought leadership		 Documented Brand DNA · Profile rebuilt to convert · Founder personal branding tied to revenue · LinkedIn ghostwriting · Podcast booking on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonoyesyesyesyes
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenononononono
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Extract Brand DNA · Book podcasts where your buyers already listen · Run the content engine to create 50+ pieces of content per recording · Distribute content across platforms · Compound authority and grow network

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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