Mayra Alexandra Hernandez
Leadership coach · Santa Rosa, CA · in person and virtual
Credentials they list: ICF ACC, CTI CPCC
"I propel women to their leadership greatness, in the wine, spirits and glass industry." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Inspirational Workshops for Teams teams in wine, spirits and glass industry |
customized bilingual trainings · inspirational workshops · mindfulness · emotional intelligence · neuroscience content | on request |
| 2024 Workshop Collection: Growth & Gratitude teams |
reflection on 2023 experiences · celebrating wins · acknowledging growth · vision for 2024 | on request |
| 2024 Workshop Collection: Owning Your Role with Confidence teams |
empowerment and confidence-building · understanding mindset · practical strategies to reshape mindset · amplify confidence in role and leadership | on request |
| 2024 Workshop Collection: Riding the Waves of Turbulence teams |
practical tools for nurturing self-compassion · face difficult times with resilience and grace | on request |
| 2025 Workshop Collection: How to Make a Positive Impact that Matters teams |
find your voice as a leader · communicate with impact · three types of listening · adapt listening for effectiveness · enhance influence in leadership and relationships | on request |
| 2025 Workshop Collection: Serenity within teams |
learn to meditate in a fun way · cultivate inner peace and tranquility · guided meditations for self-reflection | on request |
| Leadership & Personal Development Coaching women leaders in wine, spirits and glass industry |
discover leadership genius · awareness on mindset · break habits · new behaviors and tools · sustainable lasting change | on request |
| Transformational Workshops for Operations Teams operations teams in wine operations |
1 session · listening and communication skills · increase emotional intelligence · self-awareness · expand leadership presence · deepen relationships | on request |
| Customized Bilingual Trainings and Facilitation teams and organizations |
customized bilingual trainings · facilitation · support organizational growth | on request |
| Leadership Transformation Program - 1:1 Coaching operations leaders and organizations |
12 sessions · 24 weeks · personalized 1:1 coaching sessions · customized 360-degree feedback assessment · CliftonStrengths evaluation · goals defined with managers · enhance leadership capabilities | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 3 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | yes | yes | yes | yes |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Connect via free 30 min strategy session · Define goals collaboratively with client and managers · Use customized 360-degree feedback and CliftonStrengths assessment · Conduct personalized coaching sessions · Support leadership growth and mindset change
- Assessments
- customized 360-degree feedback assessment, CliftonStrengths evaluation
- Before coaching
- Production Manager, wine, spirits and glass manufacturing (11 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Interviews | 3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track. | Early rounds in a format you know. | Final rounds, panels, a new kind of role, or you tend to freeze. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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