Sherri McArdle
Executive coach · Rochester, NY · in person and virtual
Credentials they list: ICF MCC, DISC
Services
| Service | What is included | Price |
|---|---|---|
| Leadership & Team Development Organizations and their leadership |
Developing team collaboration and communication · Supporting a positive team environment | on request |
| Strategy & Deployment Teams and organizations |
Developing an innovative strategic framework · Supporting strategy deployment in everyday work | on request |
| Customized Leadership Coaching Leaders increasing responsibility, moving into leadership from technical roles, or already in leadership roles |
Personalized one-on-one coaching · Virtual or in-person meetings in Rochester | on request |
| Sensitive Resolutions Organizations dealing with critical issues in important relationships |
Outside support to resolve critical relationship issues affecting performance and culture | on request |
| Lead for Good Program Leaders |
Cohort-based leadership learning · Neuroscience-based exploration of leadership effectiveness and impact · One-on-one coaching | on request |
| Executive Coaching Executives and senior leaders |
52 weeks · Renewable coaching engagement · As many coaching sessions as desired during the one-year commitment · Typically meeting every three or four weeks · In-person in Rochester or virtual · Agreement outlining initial goals | on request |
| Science-Based Leadership Development Leaders |
Leadership development based on neuroscience and an understanding of the brain | on request |
As published on their website, read Nov 8, 2026.
How they compare
- 25 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Co-create an agreement outlining the leader's initial goals · Work toward the goals and measure success by their attainment · Meet typically every three or four weeks, in person or virtually
- Assessments
- Highly customized 360 assessments, An array of instruments and assessments
- Before coaching
- Business leader and owner, Several businesses; experience across advertising, education, engineering/construction, financial services, healthcare, insurance, legal services, light manufacturing, marketing communications, nonprofits, professional services, science, technology, and vegetation management (25 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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Chosen by our matching from coaches who serve the same people with the same kinds of help. Nobody pays to appear here.
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Career direction and changeLeadership