Cheryl Pokraka Swann

Career coach · virtual

Credentials they list: ICF ACC, ICF PCC, CPC

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"I partner with individuals who are ready to dig deep and get more from life." (in their words, on their website)

Services

ServiceWhat is includedPrice
3 Month 1:1 Package
Individuals committed to making a sustainable change in their life with specific goals		 12 sessions · 12 weeks · Energy Leadership Index assessment · 1.5 hour customized debrief of your energy levels · 11 additional coaching sessions; 50 minutes each · Access to Cheryl via email $1,800
Custom Engagement
Organizations wanting a customized Life and Leadership program including workshops and 1:1 coaching		 Energy Leadership Index (ELI) assessment · 1.5 hour customized debrief of your energy levels · Weekly coaching sessions (50 minutes each) · Custom Workshops · Access to Cheryl via email on request
CAREER or LEADERSHIP Workshop
Individuals who enjoy group dynamics, collaboration and strategic direction		 4 weeks · 4-week structured workshop · Career focus/vision · Job search strategy · Resume and LinkedIn basics · Interview skills on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnonoyesyesyesyes
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnonoyesyesyesyes

How they work

Process
Discovery Call to learn current state and goals · Energy Leadership Index (ELI) Assessment · 1.5 hour ELI Debrief session · Weekly 1:1 coaching sessions (or group workshops) · Ongoing email access to Cheryl
Assessments
Energy Leadership Index (ELI)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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Chosen by our matching from coaches who serve the same people with the same kinds of help. Nobody pays to appear here.

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