Dana Lofties Reeder

Career counselor · San Antonio, TX · virtual

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"We are passionate about helping individuals process information, engage in meaningful conversations, and give clarity to the stress of career decisions." (in their words, on their website)

Services

ServiceWhat is includedPrice
RESUME, COVER LETTER & LINKEDIN PACKAGE Resume · Cover letter · LinkedIn profile $1,500
INTERVIEW COACHING 3 sessions · Mock interview · Evaluation · Non-verbal communication · First impressions · Dress for Success $700
LINKEDIN PROFILE 1 session · Create or edit your profile in the first person narrative · Write a profile that shows your professional personality · Provide an enticing summary · 1 1/2 hour guidance session on how to maintain and maximize your page $200
RESUME ONLY 7-day turnaround · Resume writing $650
COVER LETTER ONLY 7-day turnaround · Cover letter writing $450
COMPREHENSIVE Career Package
Person unhappy in their career or recent college graduate needing direction		 6 sessions · Formal career exploration · MBTI and Strong Interest Inventory assessment · Aptitude testing · Resume · Cover letter $2,400
APTITUDE TESTING, CAREER & PERSONALITY ASSESSMENTS
High school students, college students, military personnel and spouses, adults making career changes		 Empirically-based assessments · Aptitude tests · Narrative approach · One-on-one time with client and parents on request
Virtual Summit Assessment Package 2 sessions · Pre-assessment intake evaluation · MBTI · Strong Interest Inventory · Aptitude test (4 assessments total) · One-on-one guidance session lasting 3 hours $1,000
Public Speaking Engagements
All ages, young people, parents		 Presentations on career decisions · Empowerment · Finding your passion · Making informed decisions · Keeping sense of humor on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changeyesyesyesnonono
Leadershipnononononono
Personal brandnononononono

How they work

Process
Pre-assessment intake evaluation · Administer assessments · One-on-one guidance session to review results · Follow-up meeting if needed
Assessments
Myers-Briggs Type Indicator (MBTI), Strong Interest Inventory, Aptitude testing
Before coaching
University staff, Higher education; GED administrator, Education

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  2. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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