John Moore

Career coach · Sacramento, CA · virtual

"Coaching Focus Group helps organisations build coaching cultures that drive real employee engagement." (in their words, on their website)

Services

ServiceWhat is includedPrice
Coaching Fundamentals
participants seeking basic coaching skills
1 session · understanding why coaching is important · when to use coaching · basic coaching tools on request
Leader As Coach (condensed)
participants building on basic coaching skills
2 sessions · further coaching techniques · skills development · effective coaching application in the workplace on request
Leader As Coach
participants developing deeper coaching skills and mindset
3 sessions · 4 weeks · deeper coaching skills development · mindset shift · basic assessment submission on request
ILM Level 3 Manager as Coach qualification (Award in Effective Coaching)
participants seeking ILM Level 3 coaching qualification
9 sessions · 9x two-hour modules · enhanced coaching practice · tutor input · basic portfolio submission · assignments completion on request
ILM Level 5 Certificate in Effective Coaching qualification
HR and L&D professionals, line managers, leaders training as internal coaches
15 sessions · 15x two-hour modules · mindset shift · enhanced coaching practice · significant tutor input · coaching supervision on request
ILM Level 7 Certificate in Effective Coaching qualification
senior HR/L&D professionals, senior managers, directors, independent coaches or consultants
21 sessions · 21x two-hour modules · skills and techniques · mindset shift · coaching strategy · evaluation on request
Coaching Skills for Leaders - Leader as a Coach
leaders
3 sessions · 4 weeks · integrate coaching into everyday leadership · strengthen mindset · empower people to perform and sustain it on request
Coaching Fundamentals
leaders
1 session · build essential coaching skills · grow confidence in everyday conversations · lay foundations for strong coaching culture on request
Coachee Readiness
coachees
1 session · step into coaching conversations with confidence · take ownership of growth · maximise value of coaching sessions on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesnononono
Interviews and offersyesyesnononono
Job search strategyyesyesnononono
Career direction and changeyesyesnononono
Leadershipnononononono
Personal brandnononononono

How they work

Process
Training at Tool Set Level (basic tools and techniques) · Training at Skill Set Level (deeper skills and behavioural change) · Training at Mind Set Level (mindset shift and systemic coaching) · ILM Level 5 qualification for internal coaches · ILM Level 7 qualification for senior HR/L&D and independent coaches

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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