Betsy Wierda
Leadership coach · Jacksonville, FL · in person and virtual
Credentials they list: ICF ACC
"We transform organizations by building exceptional leaders, teams, and cultures that get results." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Jhana® for Managers managers |
weekly email newsletter · access to manager-focused library of videos, articles, and tools · mobile-optimized user experience · quarterly engagement reports · fresh content added weekly | on request |
| Jhana® for Individuals individual contributors |
weekly email newsletter · access to individual contributor library of videos, articles, and tools · mobile-optimized user experience · quarterly engagement reports · fresh content added weekly | on request |
| Unconscious Bias: Understanding Bias to Unleash Potential™ leaders and team members |
live-online sessions · in-person sessions · on demand content | on request |
| Executive Coaching executives and leaders in education |
one-on-one leadership development · increase performance aligned with organizational goals · increase self-awareness and relational trust · leverage unique talents · reconnect to mission | on request |
| Executive Coach Training Program Level 1 educators in the field of education |
52 weeks · 107 hours total · 56 synchronous hours · 41 asynchronous hours · 10 hours mentor coaching · training in coaching fundamentals | $10,500 |
| Executive Coach Training Program Level 2 graduates of Level 1 program |
29 hours advanced content · 16 synchronous hours · 13 asynchronous hours · pre-requisite Level 1 and mentor coaching | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 11 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Enroll in program or course · Participate in live-online, in-person, or on-demand sessions · Engage with coaching or training content · Apply learning to workplace or leadership challenges · Receive reports or feedback (for Jhana)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: yes
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