Trace Haythorn

Leadership coach · Decatur, GA · in person and virtual

Credentials they list: ICF PCC, ICF MCC

Visit their websiteCompare similar coaches

"We help you navigate the opportunities before you to identify the right ones." (in their words, on their website)

Services

ServiceWhat is includedPrice
CEO Symposium for Chief Executive and Chief Elected Officers
leadership teams from trade, professional, credentialing, and philanthropic associations		 define annual priorities · determine how to work better together · explore challenges facing association leaders · value of informed policy and strategy · build culture of common understanding and commitment on request
Visioning Consulting
organizations		 develop envisioned future summit · identify future vision · create future brand position · strategically align resources on request
Research Consulting
organizations		 collect and interpret data · make right decisions for right reasons on request
Strategy Consulting
organizations		 strategic thinking and planning · define greater outcomes · align resources to realize goals on request
Governance Consulting
organizations		 enhance governance effectiveness · support strategic direction · respond to changing needs on request
Operations Consulting
organizations		 align operations with vision and strategy · achieve goals through operational effectiveness on request
Leadership Consulting
organizations		 develop high performing staff and volunteer teams · lead with clarity and confidence on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
understand client history, culture, personalities, and goals · define what success looks like · identify the right strategy · align resources to ensure success
Before coaching
CEO, association (16 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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