Debra Armstrong

Career coach · Meridian, ID · in person and virtual

Credentials they list: ICF ACC, PARWCC CDCS

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Services

ServiceWhat is includedPrice
NLC 1-On-1 Coaching
Product Managers, Program Managers, and Directors		 Clarify career direction and goals · Resume and LinkedIn support · Search planning and networking · Interview preparation and career conversations · Support until you land your next role on request
The Essentials
Professionals needing a polished, keyword-optimized resume		 2-day turnaround · 3 revision rounds · Personalized consultation · Professionally written ATS-optimized resume · Modern recruiter-approved formatting · Three rounds of revisions $450
The Professional Brand
Professionals wanting a tailored cover letter and LinkedIn optimization		 3-day turnaround · 4 revision rounds · Everything in Essentials · Job-specific tailored cover letter · Strategic messaging · LinkedIn profile optimization with SEO-driven Boolean keywords · Keyword alignment and branding consistency $750
The Executive Signature
Senior professionals and C-suite executives		 5-day turnaround · 6 revision rounds · Everything in Essentials · Executive Bio or One Sheet · Cohesive brand voice and strategic positioning · Six rounds of revisions $975
Your Job Search Playbook
Mid-career professionals		 Comprehensive step-by-step job search system · Weekly group coaching sessions · Discounted access to 1-On-1 Coaching add-ons on request
Interview Coaching Personalized preparation strategies · Mock interviews with recordings for review · Detailed feedback on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonoyesyesyesyes
Interviews and offersnonoyesyesyesyes
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnononononono
Personal brandnononononono

How they work

Process
Clarify what you want next · Create a search strategy that fits you · Prepare for stronger career conversations · Stay supported and accountable
Before coaching
Career Coach, Outplacement and Career Transition (6 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

Their website promises results: "90%+ of our clients successfully transition into roles that match their ambitions and salary expectations. Most complete their job search within 3–6 months.". No coach can guarantee a job, interviews or a placement rate. Be careful with anyone who does, and with promises of a "hidden job market" or exclusive recruiter access.

What they publish

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