Joanne Tan
Career coach · San Francisco Bay · in person and virtual
Services
| Service | What is included | Price |
|---|---|---|
| Career Coaching for Corporate Counsel / In-house Attorneys attorneys, in-house counsel |
personal branding · career coaching · LinkedIn profile consulting · bio writing · CV / resume consulting & writing | on request |
| Brand Strategy and Thought Leadership Coaching CEOs, board members, founders, leaders, attorneys, executive coaches |
brand architecture design · strategic analysis · content creation · thought leadership coaching · brand building | on request |
| AI Experience Design (AIXD) Consulting and Brand Architecture founders, CEOs, boards |
align AI strategy with brand DNA and enterprise vision · translate end-user psychology into system design principles · structure governance frameworks that protect trust · integrate agentic workflows without sacrificing human agency · convert AI capability into measurable brand equity and ROI | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 16 years coaching; the median for career coaches in our directory is 14.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | yes | yes | yes | yes | yes |
| Interviews and offers | no | yes | yes | yes | yes | yes |
| Job search strategy | no | yes | yes | yes | yes | yes |
| Career direction and change | no | yes | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | yes | yes | yes | yes | yes |
How they work
- Process
- Brand audit of positioning, messaging, persona, challenges, business model, product-market fit & GTM strategies · Decode brand DNA with proprietary AI Native Brand Architecture™ process · Deliver business names, slogans, logos, website design, SEO, videos, content, articles
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Interviews | 3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track. | Early rounds in a format you know. | Final rounds, panels, a new kind of role, or you tend to freeze. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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