Deb Nystrom

Leadership coach · virtual

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"Deb is a professional, confidential, executive coach who provides executive leadership assessments, including 360 leader feedback, as well as coaching." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive and Leadership Coaching
business, higher education and nonprofit leaders, as well as entrepreneurs		 executive leadership assessments · 360 leader feedback · coaching · counsel and thought partnership on strategic planning, organizational change, senior team development on request
Hogan Leadership Assessments
leaders		 Hogan Personality Inventory (HPI) · Hogan Development Survey (HDS) · Motives, Values, Preferences Inventory (MVPI) · Hogan Coaching Report · Hogan Flash Report on request
Neethling Brain Instrument (NBI) Assessment
individuals seeking thinking preference insights		 four quadrant brain profile · 8 Dimensions brain profile · insights into thinking preferences on request
Horse Guided Leadership Coaching
leaders and teams		 leadership and team development using horse guides · self-awareness enhancement · removal of blind spots · fostering creativity, innovation, productivity · improving human relationships on request
Organizational Change and Leadership Development Consulting
organizations including nonprofits and businesses		 strategy development and implementation · event design and facilitation · management and union leadership collaboration · independent data collection, interviews, investigations, focus groups, report development · team coaching and peer group coaching on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Initial contact and discussion of leadership development needs · Use of leadership assessments (Hogan, NBI) as appropriate · Coaching sessions focused on executive and leadership development · Horse guided coaching sessions for leadership and team development · Organizational consulting including strategy, facilitation, and team coaching
Assessments
Hogan Personality Inventory (HPI), Hogan Development Survey (HDS), Motives, Values, Preferences Inventory (MVPI), Neethling Brain Instrument (NBI)
Before coaching
organization development facilitator, organization development (25 years); intrapreneur (25 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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