Matthew Soroka

Career coach · Palo Alto, CA · in person and virtual

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"Career planning and coaching for high school, college and early career professionals" (in their words, on their website)

Services

ServiceWhat is includedPrice
ATS Resume Optimization & LinkedIn Profile Service
high school, college and early career professionals		 1 session · 45–60 minute coaching session via Zoom or in person · Resume and LinkedIn review to align content with ATS expectations (keywords, formatting, and clarity) · Messaging strategies that highlight your target roles, value proposition, and measurable accomplishments · Guidance on tailoring your applications, using job descriptions to inform keyword choices, and maintaining a consistent professional brand $100
Career Transition & Pivot Coaching for Professionals
professionals navigating a transition into a new field, function, or level		 1 session · 45–60 minute coaching session via Zoom or in person · Clarify target direction · Identify transferable strengths · Build a practical job-search plan · Position experience for a focused and strategic next move $75
Interview Preparation & Mock Interview Coaching
high school, college and early career professionals		 1 session · 45–60 minute coaching session via Zoom or in person · Mock interviews with direct, actionable feedback · STAR-method response structuring · Employer research techniques · Identifying and articulating transferable skills $100
Resume, Cover Letter & Career Writing Services
high school, college and early career professionals		 1 session · Expert review and refinement of application documents · Cover letters tailored to specific roles · Personal statements · College essays · Graduate school applications $200

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesnononono
Interviews and offersyesyesnononono
Job search strategyyesyesnononono
Career direction and changeyesyesnononono
Leadershipnononononono
Personal brandnononononono

How they work

Process
Understand your situation · Develop a practical plan · Ongoing accountability
Before coaching
career coach (15 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What are your cancellation and refund terms? (no refund terms on their site)
  2. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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