Crawford Cragun
Leadership coach · Draper, UT · in person and virtual
Services
| Service | What is included | Price |
|---|---|---|
| One-on-One Coaching leaders and high achievers, often founders and CEOs |
transformational executive coaching · leadership coaching · life coaching · create a high-impact life and business full of meaning and joy | on request |
| Leadership Team Development leadership teams and individuals |
high-engagement team coaching · individual coaching · elevate culture · strategy · execution | on request |
| Speaking, Presentations, and Group Meetings | strategic presentations · off-sites · meetings · inspire and facilitate thinking and conversations that move the needle | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Reach out and have a private, personal, in-depth conversation · Dive deep into what is on your mind and what you want to create · Explore how coaching will serve you with a real coaching conversation · Discover readiness to do the work and how coach can help · If ready, begin coaching work
- Before coaching
- president, CEO, and director, banking and financial services; executive and strategic leader, various companies including Citicorp, GMAC, GE Capital, Zions Bank, Franklin Templeton Investments, Academy Mortgage (30 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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