Anthony Gaenzle

Personal brand strategist · Lancaster, PA · virtual

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"We work with brands and individuals to build a powerful online presence to help you grow your business, command authority, and gain influence." (in their words, on their website)

Services

ServiceWhat is includedPrice
Content Marketing strategic content that builds authority · earns influences · grows your business on request
Brand Strategy craft a unique strategy · help your brand grow on request
Blogging blogging services to put you on the map on request
Social Media Marketing amplify marketing reach · connect with target audience on request
Website Design Services website audit · strategy development · website creation or redesign · website maintenance on request
LinkedIn Profile Writing
professionals		 1 session · customized questionnaire · interview (1.5 to 2 hours) · research · fully optimized LinkedIn profile with updated headline, About section, job descriptions on request
Personal Brand Coaching Weekly Sessions weekly coaching sessions · guidance and direction for strategy execution · content creation assistance on request
Custom Personal Brand Coaching Plans customized coaching sessions · monthly or weekly support · content creation assistance on request
Personal Brand Audit
professionals, bloggers, executives, business owners		 1 session · uncover ways to clean up and optimize online presence on request
Personal Brand Strategy
executives, business owners, bloggers, thought leaders, influencers		 1 session · 2-hour kickoff meeting · interview to discover strengths and uniqueness · audience research · strategy creation with action plan, goals, tone and style direction on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenononononono
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
Questionnaire · Interview and Research · Create LinkedIn Profile

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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