Sally Swart Friisoe

Career coach · Minneapolis, MN · virtual

Services

ServiceWhat is includedPrice
Career Transition Coaching and Mentoring
Those in career transition or ready for a career change
Defining next career steps · Creating unique resume · Biographical one page profile document · Up to date LinkedIn profile · Networking strategies on request
Resume Creation and Enhancement
Career transition clients
Resume creation · Resume enhancement on request
LinkedIn Profile Creation and Enhancement
Career transition clients
LinkedIn profile creation · LinkedIn profile enhancement on request
Networking Strategies Coaching
Career transition clients
Networking strategies on request
Marketing Plans and Professional Branding Coaching
Career transition clients
Marketing plans · Professional branding on request
Executive Bio Creation and Enhancement
Career transition clients
Executive bio creation · Executive bio enhancement on request
Interview Coaching
Career transition clients
Interview coaching on request
Career Planning and Implementation Coaching
Career transition clients
Career planning · Career implementation on request
Negotiation Strategy Coaching
Career transition clients
Negotiation strategy on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonononoyesyes
Interviews and offersnonononoyesyes
Job search strategynonononoyesyes
Career direction and changenonononoyesyes
Leadershipnononononono
Personal brandnonononoyesyes

How they work

Process
Partner with client to define vision · Create plan for career transition · Strategize, coach and mentor · Implement career development plans · Create marketing tools · Discuss networking strategies

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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