Rafael Durand
Leadership coach · Irvine, CA · virtual
Credentials they list: ICF PCC
"Helping executives and high-performing leaders find the courage and wisdom to maximize growth in new and challenging situations." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Leadership Coaching for Individual Clients courageous leaders at any stage in their leadership-life cycle |
12 sessions · 32 weeks · 12 virtually delivered coaching sessions · One 360 feedback assessment | $6,500 |
| Leadership Coaching for Corporations organizations |
32 weeks · 1-1 or Group Coaching · 360 feedback assessments | on request |
| HR Consulting companies and non-profit organizations |
Strategy and action planning development · Developing sound and effective processes · Planning for leadership succession · Improving employee engagement · Working towards diversity, equity, and inclusion | on request |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $6,500. Of the 176 leadership coaches in our directory who publish a package price, 91% start at the same price or lower.
- 6 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Increase self awareness · Take imperfect action · Find or create meaning · Master your mindset
- Assessments
- 360 feedback assessment
- Before coaching
- Corporate Lawyer, Law (6 years); HR Executive, Human Resources (18 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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