Beth Anne Ferris

Leadership coach · Frisco, TX · virtual

"I specialize in helping leaders in service industries overcome challenges like miscommunication, ineffective leadership, and succession planning gaps." (in their words, on their website)

Services

ServiceWhat is includedPrice
5 session pack 5 sessions on request
Career Coaching 1 session · personalized coaching sessions · enhancing leadership skills · fostering self-awareness · empowering leaders to excel on request
Exploration Call
new clients only
1 session · discuss coaching needs · determine coaching match · discovery conversation about aspirations, challenges, strengths, commitment on request
Scheduling for Existing Clients
existing clients only
1 session · session scheduling on request
Leadership Development Coaching
leaders in service industries, seasoned executives, young leaders
enhance leadership skills · foster self-awareness · empower leaders to excel · emotional intelligence development · leadership skills sharpening on request
Finding Your Purpose Program discover life’s purpose · align goals with values · create meaningful fulfilling path on request
Emotional Intelligence Coaching enhance emotional intelligence · understand and manage emotions · build better relationships · make empathetic decisions on request
Leadership Workshops enhance leadership capabilities · improve team dynamics · equip practical skills for success on request
Breakthrough Sessions 1 session · intensive eight-hour session · utilizing Neuro-Linguistic Programming (NLP) · address past barriers and traumas · clear emotional and mental baggage · get clients to next level fast on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnonoyesyesyesyes

How they work

Process
New Client Discovery Call to discuss coaching needs and match · Personalized coaching sessions · Collaborative support to develop leadership skills and communication · Action steps set after each session · Use of NLP and emotional intelligence techniques · Breakthrough Session for intensive barrier clearing
Before coaching
Business Psychologist, business psychology

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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