Alejandro Sanoja
Personal brand strategist · Houston, TX · virtual
"You will get an optimized LinkedIn profile to secure top search results, capture attention, and attract to career growth opportunities." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Personal Branding Baseline Package coaches, consultants, or small business owners |
Identifying specific niche to dominate as thought leader · Creating content to attract ideal clients · Educate clients on value creation · Serve as sales team to qualify leads · Act as customer support for FAQs | on request |
| The Network Navigator Package | Headline recommendations · Education, certifications, and awards · Skill recommendations · Endorsements guide · Keyword recommendations | $1,500 |
| The Influence Igniter Package | Headline recommendations · Education, certifications, and awards · Skill recommendations · Endorsements guide · Keyword recommendations | $3,500 |
| The Elite Connector Package | Headline recommendations · Education, certifications, and awards · Skill recommendations · Endorsements guide · Keyword recommendations | $10,000 |
| Bronze Package | Written social media content · Written website edits · Landing page copy · Newsletters copy · Thought leadership articles with SEO optimization | $899 |
| Silver Package | Written social media content · Basic social media images · Written website edits · Basic website design edits · Newsletters copy & basic automation | $1,599 |
| Gold Package | Monthly content strategy and KPIs review · Written social media content · Basic social media images · Basic short video creation · Podcast guesting pitches | $5,999 |
| Platinum Package | Content and conversion strategy · Monthly content strategy and KPIs review · Written social media content · Basic social media images · Basic short video creation | $15,999 |
| Website Audit & Strategy Package | Content audit · CTA banners design · Conversion strategy · Content sandbox creation · Educational email course ideas | $25,000 |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $1,500. Of the 24 personal brand strategists in our directory who publish a package price, 58% start at the same price or lower.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | yes | yes | yes | yes | yes | yes |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | yes | yes | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | yes | yes | yes | yes | yes | yes |
How they work
- Process
- Share your thoughts, ideas, and expertise · Prioritize your projects · Receive the first draft · Conduct a review · Publish (or we can do it for you) · Book a call with Alejandro
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
Their website promises results: "We guarantee that the content we create will help you attract, educate, and qualify your leads so that you get more clients while shortening your sales process.". No coach can guarantee a job, interviews or a placement rate. Be careful with anyone who does, and with promises of a "hidden job market" or exclusive recruiter access.
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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