Norma Russo

Career coach · San Francisco Bay Area, CA · virtual

Credentials they list: CTL CCTC

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Services

ServiceWhat is includedPrice
Virtual Services AI-Enhanced Outplacement & Career Strategy
outplacement agencies, corporate partners, private clients		 career transition consulting · AI tools for resume tailoring · ATS optimization · targeted networking · client authenticity and human judgment on request
Executive Branding & Personal Positioning
job seekers who want to stand out, change careers, or step into non-traditional roles		 personal branding overhauls · LinkedIn profile optimization · modern job search campaigns on request
Holistic & Transition-Focused Coaching
diverse professionals navigating corporate RIFs, career pivots, retirement lifestyle transitions, or business ventures		 tailored 1-on-1 coaching · focus on well-being, confidence, career mastery on request
Interview & Negotiation Partnership
job candidates		 customized mock interviews · salary negotiation strategies · complex offer evaluations on request
Job Search Tool Empowerment & Partnership
clients seeking to take ownership of their job search		 modern digital tools · strategic networking frameworks · self-advocacy skills on request
Co-Creative & AI-Enhanced Branding
clients seeking to transform traditional resumes into professional brands		 generative AI tools · rapid resume tailoring · profile optimization · targeted outreach · client authenticity on request
Strategic Job Search & Interview Coaching
job seekers		 personalized one-on-one coaching · high-conversion interview techniques · salary negotiation tactics · proactive networking campaigns on request
Webinar Facilitation & Strategic Thought Leadership
job seekers and professionals		 weekly webinars on job search strategies · personal branding · career resilience · curriculum content development on request
Outplacement Job Coaching & AI Strategy
displaced professionals and corporate outplacement candidates		 modernize job search workflows · AI tools for resume tailoring · ATS optimization · targeted networking · authentic voice and human judgment on request
RIF Transition & Candidate Advocacy
job seekers navigating corporate layoffs and organizational shifts		 targeted job coaching · career change strategies · confidence rebuilding · shorten landing times · secure strong offers on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersyesyesyesyesyesyes
Job search strategyyesyesyesyesyesyes
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
Partner with client to assess needs · Use AI tools for resume tailoring and job search · Provide coaching on branding, interviews, negotiation · Empower client with job search tools and strategies

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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