Kellie deRuyter

Career coach · San Francisco Bay Area, CA · in person and virtual

Credentials they list: ICF PCC, CPC, iPEC ELI-MP

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"I work with coaches & other experts to create and implement a step-by-step marketing strategy that will take them to six figures—and beyond." (in their words, on their website)

Services

ServiceWhat is includedPrice
Step-by-Step 6-Figure Foundation Private VIP Day
Coaches and experts launching their business		 1 session · Craft compelling messages for ideal clients · Create Unique Branded Signature System · Create tempting offers at various price points · Choose appealing names for offerings · Set up simple internet presence on request
Nail-Down-Your-Niche Private Intensive
Coaches and experts needing to define market and niche		 1 session · Choose perfect market and niche · Craft memorable Branding Promise · Use statement on website and marketing materials on request
Step-by-Step Marketing Mastery: 6-month Platinum Program
Coaches and experts serious about creating a high 5 or 6 figure business		 24 weeks · Step-by-step guidance, training, coaching, support, accountability · Fill out program details · Create quick and effective internet presence · Learn proven system to enroll clients authentically · Create customized marketing plan on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersyesyesyesyesyesyes
Job search strategyyesyesyesyesyesyes
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
Brainstorm all items and services offered · Decide number and type of packages · Create package buckets · Organize products and services into packages · Name your packages

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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Chosen by our matching from coaches who serve the same people with the same kinds of help. Nobody pays to appear here.

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