Lori Underwood
Life coach · San Diego, CA · in person and virtual
Services
| Service | What is included | Price |
|---|---|---|
| Business/Executive/Life Coaching C-Suite executives and business owners |
evidence-based strategies · effective communication · conflict resolution · leadership development · foster collaboration, innovation, and growth | $275 |
| Life Coaching / Life Counseling Individuals feeling stuck in career or relationships |
identify and achieve personal and professional goals · overcome barriers to growth · resolve conflicts · advance career · accountability for milestone goals | $275 |
| Individual Counseling Individuals seeking to improve relationship with self and others |
solution-focused individual counseling · address anxiety, depression, panic disorder, anger management, family issues, relational difficulties, addictions, grief, parenting, self-esteem, PTSD, trauma · use CBT and EMDR techniques | $275 |
As published on their website, read Sep 30, 2026.
How they compare
- $275 a session. Of the 229 life coaches who publish a session price, 93% charge the same or less.
- 13 years coaching; the median for life coaches in our directory is 13.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Initial phone consultation to determine fit · Solution-focused, goal-directed therapy sessions · Use of evidence-based techniques such as CBT and EMDR · Collaboration to identify goals and barriers · Ongoing support and accountability
- Before coaching
- Senior business development leader, Corporate business (25 years); Licensed Marriage and Family Therapist, Therapy and counseling (13 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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