Martha Rockwell

Career coach · Scottsdale, AZ · in person and virtual

Credentials they list: PARWCC CPRW, NRWA NCOPE

Services

ServiceWhat is includedPrice
Resume Development
Clients ranging from college age to those with advanced degrees
Resume writing with up-to-date keywords · Applicant Tracking Systems (ATS) compliance on request
Cover Letters
Job seekers who need custom-designed cover letters for job applications
Custom-designed cover letters to meet job requirements on request
LinkedIn Profiles
Job seekers needing LinkedIn profile optimization
LinkedIn profile development and optimization on request
Career Assessment
Individuals unsure of their career direction
Career assessment handouts · Evaluation of past experience on request
Interview Coaching
Job seekers preparing for interviews
Writing out answers to interview questions · Practice sessions · Elevator speech coaching on request
Networking Coaching
Job seekers
Strategies for networking without directly asking for jobs on request
Salary Negotiation Coaching
Job seekers
Researching salaries · Preparing negotiation strategies on request
Time Management Coaching
Job seekers
Time management strategies on request
Confidence Building Coaching
Job seekers
Confidence building techniques on request
Outplacement Services
Individuals needing career transition support
Resume writing · Interview coaching · Networking coaching on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersyesyesyesyesyesyes
Job search strategyyesyesyesyesyesyes
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandyesyesyesyesyesyes

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Which body issued your credential, and can I check it there? (credential listed)
  5. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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