Lane Ford
Career coach · Chattanooga, TN · in person and virtual
Credentials they list: ICF ACC
"Get a trusted coach to help you develop as a leader, grow your business and live with renewed energy, clarity and purpose." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Leadership Coaching Entrepreneurs & Startup Leaders, CEO's & C-Suite Leaders, Senior Managers, Emerging Leaders |
Customized professional development · Achieve results · Overcome obstacles | on request |
| Business Consulting Founders and leadership teams |
Financial planning & analysis · Cash flow management · Strengthening financial reporting · Developing scalable internal processes · Investor readiness and due diligence support | on request |
| Career Coaching Seasoned executives, young creatives, college students |
Step-by-step life design process · Examine strengths, desires, work experiences · Create a playbook for decisions | on request |
| Outdoor Coaching Session | Coaching session while walking outdoors · First session indoors to establish goals · Client sets pace · Option to meet indoors if bad weather | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Initial free intro call · Customized coaching based on client goals · Coaching sessions (indoors or outdoors) · Develop action plans to optimize impact
- Assessments
- EQ-i 2.0 Emotional Intelligence Assessment
- Before coaching
- CFO and COO, business leadership (25 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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