Toni Booker
Leadership coach · New York, NY · in person and virtual
"Toni Booker is an Executive Coach with Crenshaw Associates." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Executive Outplacement senior executives, C-level executives, senior functional and business unit leaders |
strategic positioning · marketing materials · unlimited 1:1 peer-level advisory support | on request |
| Directorship Prep Program aspiring directors |
1:1 coaching · governance training · Board marketing materials · networking and recruiter support to secure a board seat · interview preparation | on request |
| Encore Career Program executives seeking fulfilling portfolio of activities after full-time work |
1:1 coaching process · curated assessment battery · discovery methodology · marketing capabilities · network support | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | yes | yes |
| Career direction and change | no | no | no | no | yes | yes |
| Leadership | no | no | no | no | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Initial assessment and discovery · Develop personal marketing campaign · Build contact base and networking strategy · Navigate Private Equity and Executive Recruiters · Negotiate offers
- Assessments
- curated assessment battery (unnamed)
- Before coaching
- Chief Human Resources Officer, health care; senior HR roles, Time Warner Inc., The Worth Collection, Citigroup, Bankers Trust/Deutsche Bank
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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