Sharon Lundholm-Nielson

Leadership coach · Madison, WI · virtual

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"We’re bringing together racers, brands, tracks, series, industry professionals and more in an environment built just for motorsport specific networking." (in their words, on their website)

Services

ServiceWhat is includedPrice
Sponsorship Template (DIY Starter Tool)
New racers or those just starting sponsor outreach		 Structured sponsorship deck layout (Choose from two options) · Slide-by-slide guidance on what to include · Example copy for racer bio, stats, audience, and goals · Visual and branding layout suggestions · Basic guidance on how to communicate with sponsors $29 to $49
Sponsorship Deck (Done-for-You)
Racers actively pursuing sponsorships or preparing for meetings		 2 revision rounds · Professionally designed sponsorship deck (PDF + editable format) · Racer story positioning and narrative development · Performance stats and racing history breakdown · Audience and social media analysis · Sponsor opportunity and activation slides $299 to $449
Racership Score Report
Racers		 Personal Racership Score out of 100 · Two-page coaching report covering strengths, biggest opportunity, and brand fit on request
Full Branding + Story Package
Serious racers actively seeking sponsorship deals		 Custom built Sponsorship Deck · 60-second Bio Pitch · Bio Reel (edited video) · Racership Bio Write-Up · Brand positioning strategy $699 to $1,200
Racership Academy Membership
Racers, students, parents, and others wanting interactive motorsport education		 Access to multiple Racer Room Series · Driver development · Career and business growth · STEM instruction · Fire safety on track $29

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What are your cancellation and refund terms? (no refund terms on their site)
  2. Which body issued your credential, and can I check it there? (credential listed)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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