Cheryl Foden

Career counselor · Santa Cruz, CA · in person and virtual

Services

ServiceWhat is includedPrice
Career Testing
individuals navigating career transitions, educational planning, disability-related vocational changes, or job market reentry
validated assessments · personalized consultations · interest inventories · cognitive ability screening · aptitude testing on request
Vocational Consulting
attorneys, insurance professionals, and individuals navigating complex employment and legal matters
vocational evaluations · employability assessment · wage potential analysis · job feasibility · functional capacity insights on request
Labor Market Consultation
attorneys and individuals involved in legal, vocational, or disability-related matters
labor market research · job feasibility studies · local employment data-based research · job availability assessment · wage data analysis on request
Employment Training
individuals reentering the workforce, changing careers, or recovering from disability or injury
job readiness support · interview coaching · digital literacy support · résumé development · job search platform navigation on request
Law Assessment and Vocational Practice
legal professionals and individuals involved in legal proceedings
vocational assessment · employability evaluation · earning capacity analysis · transferable skills analysis · job feasibility analysis on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategyyesyesyesyesyesyes
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandnononononono

How they work

Process
Initial intake and detailed interview · Use of standardized assessments and testing tools · Analysis of work history, education, and functional capacity · Labor market research and wage data analysis · Development of vocational profile and recommendations · Review and explanation of results with client
Assessments
interest inventories, cognitive ability screening, aptitude testing, skills assessments, personality and values-based assessments

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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