Steven Zuback

Leadership coach · Los Angeles, CA · in person and virtual

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"zuback•crc is, exclusively, an international executive and business coaching practice utilizing creative and custom-designed growth and development processes." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive Coaching Engagement
executive client and sponsoring company		 24 weeks · weekly meetings up to 2 hours · all preparation · assessments · written materials · exercises on request
Leadership Development Coaching
CEOs, business owners, entrepreneurs, senior executives, executive teams		 merging competency with authenticity · creating powerful and appropriate leadership on request
Executive Development Coaching
highly-valued senior executives		 adopt new perspectives · tools · skills · ways of operating within the organization on request
Executive Effectiveness Coaching
highly-valued executives		 align intentions with behaviors and outcomes · shift behaviors, perspectives, and ways of thinking · achieve successful performance · develop and manage relationships on request
Fast-Track/High-Potential Talent Development Coaching
young, high-potential executives		 accelerate leadership and management development · understand authentic effective leadership · build effective work relationships across generations and levels · learn corporate culture and social networks · develop emotional intelligence on request
Assimilation/On-Boarding Coaching
newly hired or promoted executives		 assist to become more effective in new position · add value and perform better faster on request
Succession/Career Coaching
executives preparing for next promotional step		 prepare for next promotion · examples: COO to CEO, CEO to Chairman of the Board on request
Content Coaching
executives		 integrate and consistently apply newly learned skills · quickly add value · speedy return on investment on request
Team Coaching
teams		 clarify team's mission and purpose · shift behaviors and communication styles · align expectations with organization's goals on request
Business Coaching
CEO, President, executive team		 identify and manage business success issues · improve strategic decisions and execution · increase profitability · clarify vision and mission · explore growth opportunities on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Pre-assessment and Contracting
Assessments
Multi-rater (360°), custom-designed instruments or interviews, The Management Research Group's (MRG) Leadership Effectiveness Analysis, Personal Directions Inventory, The Leadership Practices Inventory by Kouzes and Posner, The Leadership/Impact and Life Styles Inventory by Human Synergistics International
Before coaching
Senior Vice President/Senior Consultant and executive coach, executive coaching and career management consulting (3 years); senior human resources executive, human resources (28 years); principal of own consulting practice, human resources and organizational development consulting (7 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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