Steven Zuback
Executive coach · Los Angeles, CA · in person and virtual
"zuback•crc works with CEOs, Presidents, entrepreneurs, business owners, senior executives, key contributors, and leadership groups/teams." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Leadership Development CEOs, business owners, entrepreneurs, senior executives, and executive teams |
Developing effective and sustainable leadership · Merging individual competency with authenticity | on request |
| Executive Development Coaching Highly valued senior executives |
Developing the executive’s full potential · New perspectives, tools, skills, and ways of operating | on request |
| Executive Effectiveness Coaching Highly valued executives |
Aligning intentions with behaviors and outcomes · Shifting behaviors, perspectives, and ways of thinking · Improving performance and relationships | on request |
| Fast-Track/High-Potential Talent Development Coaching Young, high-potential executives |
Executive development, executive effectiveness, and leadership coaching · Learning corporate culture and navigating formal structures and social networks · Developing emotional intelligence and work relationships | on request |
| Assimilation/On-Boarding Coaching Newly hired or promoted executives |
Support becoming effective in a new position · Helping the executive add value and perform better faster | on request |
| Succession/Career Coaching Executives preparing for their next promotional step |
Preparing for promotion within the organization · Examples include COO to CEO and CEO to Chairman of the Board | on request |
| Content Coaching Executives |
Integrating and consistently applying newly learned skills | on request |
| Team Coaching Teams |
Clarifying team mission and purpose · Shifting behaviors and communication styles that impede effectiveness · Aligning individual and team expectations with organizational goals | on request |
| Business Coaching CEOs, Presidents, and executive teams |
Identifying and managing issues affecting business success in its industry and marketplace | on request |
As published on their website, read Nov 2, 2026.
How they compare
- 27 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Pre-assessment and contracting
- Assessments
- Multi-rater (360°), Custom-designed instruments or interviews, Management Research Group Leadership Effectiveness Analysis, Management Research Group Personal Directions Inventory, Leadership Practices Inventory by Kouzes and Posner, Leadership/Impact and Life Styles Inventory by Human Synergistics International
- Before coaching
- Senior human resources executive, Human resources (28 years); Principal of a bi-coastal human resources and organizational development consulting practice, Human resources and organizational development consulting (7 years); Senior Vice President/Senior Consultant and executive coach at Lee Hecht Harrison, Executive coaching and career management consulting
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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