Kathleen Crandall
Personal brand strategist · Minneapolis-St. Paul · in person and virtual
"Everyone has a brand that makes an impact. Most people don't know what their brand really is." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| IMPACT Personal Branding Experience Individuals seeking to clarify their personal brand; In executive search or board search; Seeking to launch or build their business or consulting practice; Who want to elevate their performance in sales or business development; Seeking professional development to leverage their brand and raise their profile in their organization or industry; Who want to understand and leverage their personal brand and impact as they transition to a new role |
6 sessions · 6 weeks · Six to eight week engagement · Powerful exercises · Feedback from others · One-to-one coaching · Comprehensive Personal Brand Summary | $5,750 |
| IMPACT Fast Track Individuals seeking to clarify their personal brand; In executive search or board search; Seeking to launch or build their business or consulting practice; Who want to elevate their performance in sales or business development; Seeking professional development to leverage their brand and raise their profile in their organization or industry; Who want to understand and leverage their personal brand and impact as they transition to a new role |
3 weeks · Two to three week turnaround · Best practice optimized executive search materials · Master Resume · Master Networking Profile · Branded talking points for interviews | $2,950 |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $2,950. Of the 24 personal brand strategists in our directory who publish a package price, 79% start at the same price or lower.
- 10 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | yes | yes | yes | yes |
| Interviews and offers | no | no | yes | yes | yes | yes |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Engage in guided exercises and feedback · Collaborate in one-to-one coaching sessions · Create and hone personal brand and impact messaging · Integrate messaging into LinkedIn profile, resume, networking profile, bios · Receive coaching to bring brand to life through image, communications, and experience
- Before coaching
- Senior Vice President, Public Relations (4 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Interviews | 3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track. | Early rounds in a format you know. | Final rounds, panels, a new kind of role, or you tend to freeze. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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