Rick Is Ready for His Next Marketing Ops Lead

Rick Siegfried - Professional Profile

Introduction

Rick Is Ready for His Next Marketing Ops Lead

14-year B2B SaaS leader, builds governed MarTech and CFO-grade funnel analytics.

Chicago

About

I make revenue systems trustworthy, so teams can move fast without guessing.

Most of my best work starts when leaders are under ROI pressure and the data feels questionable. I step in, map the real buyer journey across systems, then rebuild the plumbing, the definitions, and the governance so decisions stop being debates. I care about speed, but I care just as much about auditability, because the next wave of AI makes both non-negotiable.

I am the person teams call when the stack technically works, but the business does not trust it. I rebuild lifecycle governance, routing, scoring, and reporting so pipeline math holds up in an exec meeting, not just in a dashboard.

I have led full ecosystem ownership across MAP and key GTM tools, including integrations and workflow automation across platforms like Pardot, Zapier, 6sense, WordPress, Google, and LinkedIn. When a team needs a clean taxonomy and consistent funnel views, I have built both flat and cohort conversion reporting that ties execution to outcomes.

I also bring a less common angle for ops leaders, real lifecycle and customer marketing instincts. That means I think beyond lead volume, I design systems that support retention, expansion, and measurement integrity, which is exactly where AI governance and CFO-grade reporting are headed.

If you know a VP of Marketing Ops, RevOps, or a GTM leader hiring for systems, measurement, or governance, I would value a warm intro. A quick LinkedIn share also helps, especially to teams modernizing their stack and bringing AI into GTM workflows responsibly.

Target roles: Director, Marketing Operations (GTM Systems Owner), RevOps Analytics and Attribution Lead, GTM Governance Lead, AI-ready workflows and measurement

Get in Touch

Hi, I'm Rick. I'm a Revenue Marketing Architect with over 14 years in B2B SaaS, focused on optimizing marketing operations and driving measurable results. Would love to chat if you're working on AI or RevOps initiatives.

Rick Siegfried linkedin.com/in/ricksiegfried/

Rick excels in building scalable marketing ecosystems that integrate AI and data governance, ensuring maximum ROI through effective lead lifecycle management.

Experience

Marketing Operations Lead at Vendavo (6/2025 - 2/2026)

Director of Marketing Operations at Censys (12/2022 - 5/2025)

Director Of Marketing Operations at Farmer's Business Network, Inc. (1/2022 - 11/2022)

Sr. Marketing Operations Manager at OneLogin (6/2019 - 12/2021)

Sr. Customer Marketing Manager at G2 (6/2018 - 6/2019)

Sr. Marketing Operations Manager at Marketo (5/2017 - 5/2018)

Account Executive at CXO Communication (1/2010 - 6/2010)

Department Manager - Sales & Technology at Office Depot (2/2005 - 12/2009)