Rakesh Iyer, 15+ years Driving Growth, Product, and Lifecycle Marketing
Introduction
Rakesh Iyer, 15+ years Driving Growth, Product, and Lifecycle Marketing
Bridging Marketing and Agentic AI
San Francisco, CA | Remote, Hybrid, On-Site
About
Rakesh Iyer turns marketing chaos into measurable growth with agentic AI.
Some people talk about personalization, automation, and scale. Rakesh builds the systems that make those words real, and he keeps the customer experience intact while doing it. After 15+ years leading growth, lifecycle, and marketing operations across major brands, he is now focused on the agentic AI workflows that remove bottlenecks and make teams faster, sharper, and more accountable.
Rakesh has a rare blend of builder instinct and growth discipline, rooted in a technical foundation and refined across marketing leadership roles. At US Bank, his multi channel orchestration helped drive $4B in deposits during a high pressure market moment, and his onboarding redesign lifted digital banking penetration by 20 pts.
He consistently ties strategy to outcomes. At LendingClub, lifecycle channels delivered 40% of personal loan issuance, and an offer optimization effort improved conversion 15%, generating $36M in incremental issuance. Earlier, he helped Demant double marketing driven revenue (2X) while improving efficiency 25%, and at Fidelity he grew incremental assets from $1.8B to $3.4B by shifting from batch campaigns to data driven journeys.
What makes Rakesh especially relevant now is how he translates that experience into agentic systems. His applied AI work includes customer support automation that cut handle time 70% to 80%, and workflow automation that removed a 306h manual review bottleneck, with guardrails designed for privacy, bias tracking, and auditability in regulated settings.
- 4B deposits influenced in crisis
- 36M incremental loan issuance
- 80% handle time reduction
- 2X marketing driven revenue growth
Rakesh is at his best when a business needs both growth and a modern system to sustain it. The right connection for him is a team that wants measurable performance today, and durable AI powered operations for what comes next.
Target roles: Growth and lifecycle marketing leadership with measurable outcomes, AI powered MarTech, CRM, and stack modernization ownership, Agentic AI product and automation builder for go to market teams
Get in Touch
Hi, I'm Rakesh. I build agentic AI systems that remove manual bottlenecks and help marketing teams scale growth with more speed and control.
Would love to connect if you're working in fintech, banking, insurance, or marketing automation.
Rakesh Iyer linkedin.com/in/r-rakesh
Rakesh brings a rare mix of senior growth leadership and hands-on AI building. He has a track record of turning complex marketing and operations problems into measurable results, from revenue growth to major efficiency gains.
- Agentic AI
- Growth Strategy
- Workflow Automation
- AI Governance
Experience
Founder at Tejentic.ai (2026 - Present)
Sr. Director, Marketing Strategy, Operations & AI at LendingClub (2025 - 2026)
Director of Growth Marketing & Strategy – B2C & B2B at US Bank (MUFG Union Bank) (2020 - 2025)
Sr. Director, Growth & Performance Marketing and Analytics at LendingClub (2019 - 2020)
VP, Marketing (CMO – US Market) at Demant (HearingLife) (2017 - 2019)
VP, Lifecycle Marketing at Fidelity Investments (2012 - 2017)
Sr. Manager, Digital & Lifecycle Marketing and Analytics at M&T Bank (2008 - 2012)
Sr. Manager, Digital Marketing Competitive Research at ComScore (Not specified)