Keith Is Ready for His Next Fintech CMO Role

Introduction

Keith Is Ready for His Next Fintech CMO Role

Senior fintech growth leader, improved lead quality to 90% and grew ARR 17%.

San Francisco, CALIFORNIA

About

I turn messy growth into a measurable engine that earns trust.

I have always been drawn to the hard part of growth, the part where customers are skeptical, budgets are tight, and results still have to show up. My work has lived at the intersection of performance and credibility, building demand, sharpening positioning, and fixing the funnel so revenue feels predictable, not hopeful.

I build marketing that can be defended in a finance meeting and repeated in the field. At Asset-Map, improving lead quality from 60% to 90% helped drive 17% ARR growth, by tightening targeting, messaging, and the mechanics that turn interest into pipeline.

I am comfortable operating in regulated, trust-heavy categories where claims matter and the buyer journey is not simple. From launching a wealth platform inside a major bank to driving lending acquisition and retention, I focus on clear positioning, disciplined measurement, and a customer experience that reduces friction.

I also bring a builder’s instinct from outside classic SaaS playbooks, including digital media and direct response. If the mandate is, do more with less, simplify the stack, and make performance obvious, I know how to turn that into a system, not a one-off win.

• 17% ARR growth driven
• 90% lead quality achieved
• 60% starting lead quality
• 1 major bank platform launch

If you know a founder, CEO, or CRO hiring a growth leader who can prove ROI and run lean, I would value a warm intro. If you cannot intro, a LinkedIn share with one sentence about where you have seen me drive measurable growth helps more than you think.

Target roles: Chief Marketing Officer, Chief Growth Officer, VP, Revenue Marketing or GTM

Get in Touch

Hi, I'm Keith. I'm a marketing executive passionate about driving customer-centric strategies in the fintech space. Would love to chat if you're working on something in fintech or wealthtech.

Keith Meyer linkedin.com/in/keithmeyer

Keith Meyer is a proven fintech marketing leader who excels at aligning product marketing with demand generation for measurable revenue outcomes.

• B2B Demand Generation
• Customer Experience Strategy
• Product Marketing Expertise
• Data-Driven Decision Making

Experience

Chief Marketing Officer at Asset-Map Holdings, Inc. (2022 - 2024)

Chief Marketing Officer at Sierra Lending Corporation (2018 - 2022)

Chief Marketing Officer & Co-Founder at Income& Technologies, Inc. (2014 - 2019)

Executive Manager Customer Experience at Commonwealth Bank, MyWealth.com.au (2012 - 2014)

Vice President of Marketing at The Bay Citizen (2011 - 2012)

Director of Marketing at Prosper Marketplace (2009 - 2011)

Director of Marketing at Visa Inc. (2003 - 2007)

Marketing Consultant at Charles Schwab & Co. (2007 - 2008)