Conrad Is Ready for His Next Growth Role
Introduction
Conrad Is Ready for His Next Growth Role
9-year performance leader, scaled $15M budgets and cut CPA 70%
Walnut Creek, CA
About
I make growth feel predictable, even when the data gets messy.
I have spent my career in the part of marketing where optimism meets accountability, the forecast has to match the spend, and the spend has to match reality. I like the work that sits between creative and math, finding the signal, building the system, and scaling what actually moves the business.
I have owned meaningful budgets and made them behave, building the forecasting and decision logic behind the channels. Across Google, Meta, TikTok, and Apple Search Ads, I have managed $15M+ in annual spend and cut acquisition costs by 70% without choking off scale.
I am strongest when measurement is the constraint. I have built an in-house attribution model and used it to make channel tradeoffs with confidence, then backed it up with structured testing so performance improvements do not disappear the next time the platform shifts.
I have also operated beyond the usual paid-social playbook, including offline and partnership levers, which matters more now as performance expands into retail media, CTV, and blended acquisition mixes. If the goal is profitable growth, I can help connect the dots between spend, incrementality, and business outcomes.
- $15M+ annual budget managed
- 70% CPA reduction at scale
- 4+ major ad platforms run
- 1 in-house attribution model built
If you know a team hiring for performance growth, measurement, or retail media leadership, I would appreciate a warm intro to the hiring manager or the person owning growth. A LinkedIn share also helps a lot, I am looking to meet builders who care about incrementality, not just dashboards.
Target roles: Director, Performance Marketing, Growth Measurement and Incrementality Lead, Head of Paid Growth, Acquisition and Forecasting
Get in Touch
Hi, I'm Conrad. I'm a Paid Media Strategist with over 9 years of experience driving growth through innovative performance marketing. Would love to chat if you're working in retail media or performance video.
Conrad Cheeks linkedin.com/in/conradcheeks
Conrad excels at scaling performance marketing with a keen focus on measurement and efficiency, making him a standout candidate for growth-driven roles.
- Performance Marketing
- Attribution Modeling
- Multi-Channel Scaling
- Creative Testing