Christine Delivers Go-to-Market Excellence and Operational Clarity

Christine Goutaland - Professional Profile

Introduction

Christine Delivers Go-to-Market Excellence and Operational Clarity

GTM & lifecycle campaign marketer driving cross-functional execution across digital, payments, and creative platforms

Sunnyvale, CA

About

Christine scales GTM execution with launch systems that ship.

Christine partners with Product, PMM, Engineering, Growth, and Brand to take complex launches from ambiguity to aligned execution. When work spans multiple stakeholders, surfaces, and timelines, she creates a clear decision path and cadence that keeps delivery on track. In high-visibility moments with tight timelines, she turns open questions into a plan teams can execute, learn from, and improve. The common thread: she builds the operating model that helps strong teams move efficiently without burning out.

Christine runs GTM delivery and lifecycle campaign marketing as two sides of the same coin. She has led lifecycle campaign programs end-to-end, from brief and messaging through creative execution and QA, across Google Pay, Google Wallet, and Google One, managing concurrent campaigns across acquisition, onboarding, and retention.

Beyond campaigns, she helps teams scale how they work. That includes intake and prioritization, roles and decision paths, launch playbooks, and reporting that makes progress and risk easy to act on. In a Google Pay lifecycle portfolio, she managed a $2M scope and improved operational productivity by 30% through process optimization, reporting automation, and streamlined execution.

She also brings range across surfaces and constraints, including global coordination across APAC and Europe, and uses AI tools daily across research, analysis, and content workflows. She can plug in as an IC, lead through influence in matrixed orgs, or manage a team directly when the role requires it.

Christine is targeting the SF Bay Area (hybrid or remote), South Bay or Peninsula (onsite or hybrid), or US-remote. If you know a team hiring for GTM programs, lifecycle or campaign marketing, integrated launches, or marketing operations and PMO leadership, a warm intro to the hiring manager would mean a lot. A quick intro or share to a leader at Adobe, Apple, Intuit, Stripe, PayPal, Square, Figma, Canva, Anthropic, or Shopify is also helpful. If easier, send the company name or job link and Christine will reply with a one-paragraph fit statement you can forward.

Target roles: GTM Program Manager, Lifecycle & Campaign Marketing Manager, Marketing Operations or PMO Lead, Marketing Manager

Get in Touch

Hi, I'm Christine. I thrive on leading cross-functional teams to deliver impactful growth strategies and streamline operations in MarTech and AI. Would love to chat if you're working on AI or CRM programs.

Christine Goutaland linkedin.com/in/cgoutaland/

Christine excels at turning complex projects into streamlined operations, leveraging her extensive experience in CRM and AI to drive measurable growth.

Experience

Competitive Intelligence at Adobe Stock (02/2026 - 03/2026)

Senior GTM Program Manager at Factor SF (Google, YouTube) (10/2020 - 03/2024)

Co-Founder, Head of Strategy & Operations at Greenscape Design (07/2015 - 12/2020)

Marketing Localization Consultant at LinkedIn (02/2012 - 06/2015)

Director Marketing Communications at Days of Wonder (Asmodee) (02/2011 - 11/2011)

Marketing Director at iGames (08/2004 - 02/2011)

Corporate Marketing Manager at Antec (08/1999 - 08/2004)