From technology to product
Some jobs leave a title behind. Others leave a pattern.
That pattern followed me across very different chapters of my work for the past 35 years. At Adobe, I helped shape some of the first web applications. At Roxio, I worked across design and engineering to turn ten legacy apps into one media suite. Different context, same pull: stay close to a new capability until it becomes useful to real people.
That instinct became clearer at Kali Care. We were building a remote medication monitoring platform with cloud software, connected hardware, and sensors. But the real work sat at the intersection of product and domain. To make the product useful, I had to go deep into glaucoma management itself, how care actually happens, where physicians need clarity, and where patients need something simple enough to live with. The job was not just to assemble technology. It was to keep working the problem until the product made sense for both sides of care.
For a long time, I did not have a clean title for that kind of work. Product designer felt too narrow. Head of product felt too broad. So I started using a different word: Productist.
A Productist works where technology, domain knowledge, and human use meet, and stays there until a product becomes real.
#Productist #ProductDesign #ProductStrategy