Product Manager, Growth - Lifecycle Product - San Francisco - Full Time

About this role

Product Manager, Growth - Lifecycle

• Product
• San Francisco
• Full Time

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The role

LocationSan Francisco

Employment typeFull Time

DepartmentProduct

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the role

We're hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. Sitting on the product management team, you'll own the end-to-end user journey across email, push, and in-product messaging — and, critically, the deep-linked landing and post-click experiences that complete the loop. You'll develop a deep qualitative and quantitative understanding of how people move through Cantina, turn that into a lifecycle strategy that grows activation, retention, and resurrection, and partner with Data and Engineering to launch, measure, and compound improvements. This is a hands-on role with company-wide visibility: you'll write the strategy, ship the journeys, run the experiments, and bring senior stakeholders along.