Senior Analyst, Media Measurement | Involved Media | NYC

About this role

About the role The Senior Analyst is a client-facing role within the Analytics teams, turns media and marketing data into clear insights, and recommendations that support client decisions and account growth. The role combines advanced analytics, dashboard development, data quality oversight, and client-facing communication. Working across client service, data science, Media team and vendors, the Senior Analyst develops performance dashboards and supports budget forecasting models, investigates performance changes, and presents actionable findings to leadership.

What you'll do Analytics & Reporting Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio to monitor media performance and identify pacing issues.

Analyze multi-faceted data sets, identify performance anomalies, market shifts, and platform baseline trends, and translate findings into clear storylines for business reviews and executive presentations.

Use site analytics and platform data to answer client business questions and develop practical recommendations.

Planning & Forecasting Partner with data science and client service teams to build and maintain budget forecasting models that support media efficiency and account growth.

Apply expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), and platform APIs to evaluate channel performance and assess baseline versus incremental brand lift.

Data Quality & Operations Establish data quality controls and QA validation processes; work with internal teams and vendors to resolve tracking gaps and field discrepancies, including retroactive fixes.

Coordinate with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.

Use scripting to automate analysis, data cleansing, and data integration tasks.

Client Partnership & Recommendations Serve as a trusted analytical partner to enterprise clients, explaining complex results in a clear and useful way.

Proactively flag budget risks and identify opportunities for growth based on observed performance and market or platform trends.

Qualifications 3–5 years of experience in marketing analytics, performance marketing, advertising, or a related field preferred.

Experience with relational databases and statistical analysis or programming languages such as SQL and Python.

Advanced proficiency in building, deploying, and maintaining interactive dashboards using Tableau, Power BI, and Looker Studio.

Ability to use scripting to automate analysis, data cleansing, and data integration.

Strong written and verbal communication skills, with the ability to translate data and research into strategic insights and recommendations.

Experience with site analytics and social platforms, including Adobe Analytics and Google Analytics.

Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.

Expert understanding of MMM, MTA, and platform APIs to evaluate channel performance and determine baseline versus incremental brand lift.

Strong interest in marketing and media, with a detail-oriented, self-motivated approach and a commitment to learning and taking initiative.

Why Join Involved Media? Hybrid work schedule in NYC. Exposure to cross-channel campaigns with top clients. Collaborative, supportive team with room to grow into senior leadership. Competitive compensation, benefits, and opportunities for advancement.

About AMS AMS is a global media solutions company built on growth for the brands we serve and the people who power us.

Across our brands Active International, XACTV, and Involved Media, we connect talent, technology, and insight to help leading companies grow.

Recognized globally as a Great Place to Work, we invest in our people with the same care, curiosity, and long-term commitment we bring to our clients.

Why You’ll Love Working Here: A culture that values creativity, collaboration, and care Opportunities to learn, grow, and lead across brands and markets Regular in-office collaboration that fuels connection and innovation Recognition that celebrates your impact We grow together. Your growth drives our success.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this role is $100,000 - $125,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.