General Manager - Millen, GA

About this role

Work in a place where your team values YOU.

Champion Home Builders, Inc. wants YOU! We are seeking to hire a General Manger to join our team in the Millen, GA.

WHAT DO WE OFFER?

401k plan with company match

paid vacation

paid holidays

medical

Rx

Dental, vision, and life insurance.

WHO IS CHAMPION HOME BUILDER, INC?

For decades, Champion has served as a leader in the manufactured housing industry and one of the largest mobile and modular home builders in North America. Champion offers many factory-built solutions, from single-family and multi-family homes to commercial and government buildings. Our manufactured homes, modular homes, mobile homes, park models, and commercial modular buildings can be found throughout the United States and western Canada.

Throughout the organization, we act with integrity and respect. We take pride in our craftsmanship and build strong relationships with our customers, suppliers, and our employees. We know that we would not be successful without our team. In return for hard work and dedication, our goal is to provide a safe, productive, and enjoyable workplace for every employee.

General Manager, Market Business Leader

FLSA: Exempt

POSITION SUMMARY

The General Manager serves as the senior business leader for a manufactured housing facility with full accountability for profitable growth, operational performance, product competitiveness, channel effectiveness, customer satisfaction, and market leadership.

This leadership role has complete responsibility for the financial and operational success of the manufacturing facility located in Millen, Georgia, while ensuring the business delivers homes that meet evolving consumer demands, local market expectations, and channel partner needs.

The General Manager operates as the leader of the business unit and is accountable for the entire value chain, including safety, quality, manufacturing, supply chain, product strategy, pricing, dealer and builder performance, digital merchandising, marketing effectiveness, customer experience, and profitability.

Working cross-functionally with enterprise operations, sales, marketing, engineering, finance, human resources, and product development teams, the General Manager drives sustainable growth, market share expansion, operational excellence, and superior financial results. This position reports directly to the Regional Vice President.

PRIMARY RESPONSIBILITIES

Business Unit Leadership & P&L Ownership

Lead the overall performance and profitability of a manufactured housing business.

Develop and execute annual strategic and operating plans aligned with company objectives.

Own full P&L responsibility, including revenue growth, gross margin, EBITDA, working capital, and return on invested capital.

Establish clear business objectives and ensure accountability throughout the organization.

Drive sustainable growth through operational excellence, commercial effectiveness, and market leadership.

Serve as the senior leader responsible for all business outcomes of the facility.

Product Strategy & Market Leadership

Own the product portfolio for homes produced within the plant, aligning to regional and national product strategy.

Ensure floorplans, elevations, specifications, features, décor packages, and options align with local market expectations and consumer preferences.

Continuously evaluate market trends, competitor offerings, builder requirements, and community needs.

Partner with engineering, product development, and sales teams to identify opportunities for product innovation and differentiation.

Drive a customer-centric product strategy that increases market share and profitability.

Ensure products remain competitive, relevant, and aligned with emerging housing trends.

Pricing, Revenue & Margin Optimization

Own pricing strategy for base homes, options, upgrades, and value-added offerings.

Establish pricing that balances customer value, market competitiveness, volume objectives, and profitability goals.

Maximize gross margin and contribution margin through disciplined pricing and product mix management.

Analyze market conditions, competitor pricing, customer demand, and margin performance to optimize revenue.

Drive option penetration and upgrade adoption to improve profitability.

Review and approve pricing actions supporting strategic business objectives.

Channel Development & Commercial Leadership

Partner with sales leadership to drive growth across retailers, dealers, builders, developers, and community operators.

Ensure distribution partners effectively represent and promote company products.

Evaluate channel performance, sales effectiveness, and market penetration.

Support dealer growth, training, and development initiatives.

Participate in key customer, dealer, and builder relationships.

Collaborate with sales team to improve conversion rates, customer acquisition, and market share.

Lead initiatives that strengthen channel partnerships and long-term business growth.

Marketing & Digital Merchandising

Ensure all homes are effectively presented across digital, retail, dealer, builder, and community channels.

Partner with marketing teams to drive awareness, customer engagement, lead generation, and sales growth.

Oversee product merchandising, photography, virtual tours, digital assets, floor plans, and online product content.

Ensure homes are positioned effectively across websites, social media, digital advertising, and sales platforms.

Monitor customer engagement and market response metrics.

Champion best-in-class customer experiences throughout the buying journey.

Manufacturing & Operational Excellence

Direct all manufacturing operations of the facility.

Lead plant leadership team to deliver safety, quality, productivity, delivery, and cost objectives.

Develop and execute operating plans supporting business growth and profitability goals.

Drive Lean Manufacturing, Six Sigma, Kaizen, and continuous improvement initiatives.

Optimize labor utilization, workflow efficiency, facility performance, and equipment effectiveness.

Ensure the facility has the resources and capabilities necessary to achieve strategic objectives.

Build a culture focused on operational discipline, accountability, and continuous improvement.

Manufactured Housing & Regulatory Compliance

Ensure all homes are manufactured in compliance with:

HUD Manufactured Home Construction and Safety Standards (24 CFR Part 3280)

Quality Assurance Manual requirements

DAPIA requirements

IPIA requirements

State regulatory and installation requirements

Additional responsibilities include:

Maintaining successful inspection and audit performance.

Leading corrective action efforts arising from internal and external audits.

Ensuring compliance across all operational and product activities.

Driving rapid implementation of regulatory and product changes.

Financial Management

Develop and manage annual budgets, forecasts, and capital investment plans.

Monitor product profitability, labor performance, inventory, material costs, and operating expenses.

Identify opportunities to improve margins, reduce costs, and increase operational efficiency.

Review monthly financial performance and implement corrective actions as necessary.

Drive EBITDA improvement initiatives and long-term value creation.

Manage capital allocation decisions supporting growth and productivity improvements.

Customer Experience & Brand Reputation

Champion a customer-first culture throughout the organization.

Monitor customer satisfaction, warranty trends, and service performance.

Lead root cause analysis and corrective actions to improve customer outcomes.

Partner with sales and service teams to ensure expectations are consistently met or exceeded.

Protect and enhance the reputation of the company's brands within the market.

Drive continuous improvement in customer experience metrics and retention.

Supply Chain & Materials Management

Collaborate with supply chain and purchasing teams to ensure material availability and continuity.

Improve supplier performance across quality, delivery, and cost metrics.

Manage inventory levels and working capital performance.

Mitigate supply disruptions through proactive planning and supplier development.

Support strategic sourcing initiatives that improve profitability and operational performance.

Leadership, Talent & Culture

Build, develop, and mentor high-performing leadership teams.

Foster a culture of ownership, accountability, integrity, innovation, and customer focus.

Lead succession planning and leadership development initiatives.

Drive employee engagement, retention, recruitment, and workforce development strategies.

Create an environment that encourages collaboration, continuous learning, and high performance.

Establish clear expectations and accountability throughout the organization.

Safety & Environmental Stewardship

Champion an uncompromising safety-first culture throughout the location.

Ensure compliance with OSHA regulations, environmental requirements, and company policies.

Establish aggressive safety performance goals and accountability measures.

Lead incident investigations and continuous improvement efforts.

Promote employee involvement in safety programs and hazard prevention initiatives.

KEY PERFORMANCE INDICATORS (KPIs)

Financial

Revenue Growth

EBITDA Performance

Operating Margin

Gross Margin

Contribution Margin

Cost per Floor

Budget Achievement

Working Capital

Inventory Turns

Commercial

Market Share Growth

Order Intake

Sales Growth

Dealer Productivity

Builder Penetration

Community Penetration

Conversion Rates

Customer Retention

Product & Pricing

Product Mix Performance

Option Penetration

Option Margin Performance

Product Contribution Margin

New Product Adoption

Competitive Positioning

Manufacturing

Homes Produced per Week

Throughput

Schedule Adherence

Labor Efficiency

On-Time Delivery

Quality

First Pass Yield

Internal Defect Rate

Warranty Performance

Customer Satisfaction

Rework Reduction

Safety

Recordable Incident Rate

Lost Time Incident Rate

Safety Audit Compliance

People

Employee Retention

Leadership Bench Strength

Employee Engagement

Workforce Productivity

Succession Readiness

QUALIFICATIONS

Education

Bachelor's degree in Business, Engineering, Operations Management, Manufacturing, Construction Management, or related field required.

MBA or advanced degree preferred.

Experience

10+ years of progressive leadership experience with increasing operational and business responsibility.

5+ years leading manufacturing, construction, building products, housing, automotive, RV, or related operations.

Demonstrated success with full P&L ownership and business leadership responsibilities.

Experience leading both operational and commercial performance initiatives.

Proven track record of driving revenue growth, margin expansion, operational excellence, and organizational development.

Experience managing large hourly and salaried workforces.

KNOWLEDGE & SKILLS

Strategic Business Leadership

P&L Management

Product Portfolio Management

Pricing Strategy & Revenue Optimization

Market Analysis & Competitive Positioning

Dealer & Channel Development

Manufactured Housing Industry Knowledge

Lean Manufacturing & Continuous Improvement

Financial Analysis & Capital Planning

Customer Experience Leadership

Talent Development & Organizational Leadership

Change Management

Strategic Planning & Execution

Strong Communication & Relationship Management Skills

LEADERSHIP COMPETENCIES

The successful candidate will demonstrate:

Business Ownership Mindset

Strategic Growth Leadership

Visionary Leadership

Operational Excellence

Customer-Centric Decision Making

Commercial Acumen

Financial Discipline

Product Leadership

Market Orientation

Enterprise Thinking

Accountability

Team Development

Change Leadership

Results Orientation

Integrity & Trust

TRAVEL REQUIREMENTS

Periodic travel to customer locations, retailers, dealers, builders, communities, suppliers, corporate offices, and industry events.

Travel as required to support market development, customer relationships, and business growth initiatives

EEO Statement

Champion Home Builders is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other legally protected characteristics. Champion Home Builders participates in the E-Verify Program.

Background check and Drug Screen are required