Senior Manager, Portfolio Strategy

Anheuser-Busch · New York, New York, United States

$130K to $154K a year as published by the employer

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Summary

Lead quantitative survey-based consumer research and develop commercial strategies to inform decision-making across the marketing, sales, and broader commercial organization.

About this role

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $129,600-$153,900, bonus and long-term incentive eligible

COMPANY: We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY: The Portfolio Strategy team puts the consumer at the center of everything we do. As part of the broader Alcohol Insights & Category Strategy team, we work to understand consumers and their diverse needs, while closely tracking food, beverage, and broader consumer trends. We use these insights to develop commercial strategies that address the company’s most important challenges across both our extensive portfolio of established brands, while also keeping an eye on the next wave of beverage innovation. Our team is at the forefront of Anheuser-Busch’s commercial strategy, working closely with senior leaders across the organization as well as key external partners. In this role, you will have the opportunity to contribute to strategic projects, lead quantitative survey-based consumer research, and partner with some of the world’s leading market research and strategy agencies. You will be responsible for leveraging consumer surveys, third-party data, and proprietary research to inform commercial strategy. Your ability to synthesize large, complex data sets and tell a compelling story will influence decision-making and drive meaningful change across the marketing, sales, and broader commercial organization.

JOB RESPONSIBILITIES: Portfolio Strategy – Support development of the portfolio strategy for the US, including integration into the 3YP business cycle, through the analysis of industry, trends, portfolio performance and our consumer consumption survey

Category & Portfolio Insights – Contribute to insights development at the category and portfolio level to inform strategy and our key commercial priorities

Trends – Coordinate with market research and futures agencies to closely track and forecast trends that will impact our business

Performance Assessment – Inform senior leaders and commercial & brand teams and senior leaders on the evolving Participation, Occasions, and Servings metric performance across categories, brands, and consumer cohorts

Strategic Deep Dives – Contribute to analyses of high importance topics, including competitor and consumer deep dives to help ABI make strategic commercial decisions

JOB QUALIFICATIONS: Strategy, Insights, Marketing and/or Sales experience – 4-6 years (at a mid to large CPG or consumer research/strategy agency desired) and/or advanced degree in a relevant concentration area (marketing, business, consumer).

Curious, Analytical, Creative, Strategic – able to digest large data sets across different qual & quant sources (syndicated, panel, primary, etc.), and uncover impactful, concrete insights to elevate and strengthen strategy & planning

Power BI and advanced Excel skills preferred.

Agile and Fast Learner – able to quickly pick up new data tools & systems, and synthesize insights into easily digestible, influential takeaways to tell a story & inform and guide strategy

Team Player in a Dynamic and Fast-Moving Environment – able to work cross-functionally and communicate across key stakeholder groups (Brand, Innovation, Sales, Finance, Wholesalers, Retailers, etc.)

Owner Mentality – able to execute at a high capacity in a highly dynamic function; no task is too little or too big

Strong Presentation Skills – has experience presenting insights and informing key business partners

WHY ANHEUSER-BUSCH: At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS: Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matching contribution

Chance to work in a fast-paced environment among a company of owners

Free Beer!

Skills named in this posting

About Anheuser-Busch

Anheuser-Busch is a leading American manufacturer and the nation's top brewer of beer, spirits, and energy drinks.

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