Senior Associate, National Video Investment

Dentsu · New York, New York, United States

$50K to $65K a year as published by the employer

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Summary

The role involves supporting the senior team in delivering innovative solutions, negotiating cost-efficient schedules, and managing media buying processes for clients.

About this role

The purpose of this role is to provide support to the senior team in delivering innovative solutions that deliver client objectives whilst meeting our business objectives and financial targets. Job Description: The Senior Associate, National Video Investment is the day-to-day focal point to the account.  The primary responsibility of the Senior Associate is to negotiate cost efficient schedules on behalf of the clients.   Supported by the Associate, National Video Activation, the Senior Associate coordinates all aspects of the buying process.  The Senior Associate is expected to have a strong working knowledge of the media buying space and available media research.  They are also expected to be proficient with agency tools (buying tools) and procedures (both Buying and inter-department).   The Senior Associate is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.

KEY AREAS OF RESPONSIBILITY

Media Buying and Execution:

Prepare reports for clients on national accounts (Tracking, GRP, Posts)

Ensure that DDS and GRP charts reflect most updated brand requirements

Communication with networks regarding client’s scheduling

Ensure that move requests have been requested and are being followed up on daily

Organize all upfront information into summary documents (i.e. “Roll-Ups”)

Analyze upfront plans, execute options and sell-off requests , negotiate scatter buys and prepare scatter buy recommendations

Ensure that allocations match flighting/$’s/GRP requirements

Prepare Monthly Spending Reports

Client & Internal Relationships:

Maintain special client related projects (i.e. Marketplace updates)

Develop and maintain relationships with network sales executives

Assist in managing expectations of clients and deliverables

Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs

Assist Supervisor in growing business opportunities within current clients

Keeps up with the latest trends in media, programming and ratings May be responsible for informing team/client of new opportunities or issues

Participates and leads, if appropriate, face to face client and vendor meetings

Builds positive relationships with internal and external teams and sets good example for assistant level

Strategic Thinking & Leadership:

Works with management team (Supervisor/Group Director) to develop strategies for media buys

Shares new and relevant advertising opportunities in written and verbal form to the media department

Strategizes ways to most effectively use media dollars to the greatest benefit for our clients

Assess problems and concerns in a systematic, logical and rational manner

Proactively resolve issues, know when to and to whom to escalate

Instruct and develop Assistant Buyers knowledge of television media, negotiation skills and DDS programs

Provide guidance to team members nurture/promote team environment

Assist in the training of junior team members

May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget

May be responsible for constructing and delivering accurate, honest and timely performance management documents

Capable of managing multiple deliverables and ability to seamlessly transition among them

Communications Skills:

Expresses oneself clearly and concisely in oral communications

Writes in a clear, compelling and concise manner

Organizes ideas and information logically and sequentially

Assists in the development of media presentations and tactical POVs

Develops client reports that are clear, compelling and persuasive

Ensures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

EXPERIENCE/KNOWLEDGE REQUIRED:

Bachelor’s Degree

1-3 years of media buying experience, including at least 1 year at the Assistant Buyer level

Thorough understanding of the media buying process, buying department and inter-department relationships

Demonstrated ability to generate and present well-considered ideas and solutions

Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

Strong analytical skills, ability to relate results to client business objectives

Balanced ability to perform analytically and creatively

Media vendor negotiation experience

Working knowledge of DDS

Knowledge of media research terminology

Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.

Advanced computer skills (MS Word, Excel, PowerPoint)

DEVELOPMENT GOALS:

Experience needed to proceed to the next level:

Demonstrated leadership and consistent ownership of assigned accounts /market

Thorough knowledge of required media buying tools and software

Capable of developing and presenting error-free, compelling, persuasive and innovative client presentations

Demonstrated strong eye/attention to detail

Exceptional media skills – strategic thinking, introduction of innovative ideas/techniques, stellar negotiation, insightful analysis

Well considered recommendations and arguments

Ability to maintain team member and vendor relationships

Strong negotiation skills and result in measurable savings for clients

Motivation to participate in staff management and larger agency development

Demonstrated ability to work autonomously / Can perform as a leader with minimal supervision

Exceptional leadership skills demonstrated through staff development and ownership of department/agency initiatives

Excellent client report card

Ability to properly delegate tasks to staff to ensure appropriate utilization

Successful staff management abilities with demonstrated interest in helping others to develop Buying and professional skills

The annual salary range for this position is $50,000 -$65,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: Medical, vision, and dental insurance,

Life insurance,

Short-term and long-term disability insurance,

401k,

Flexible paid time off,

At least 15 paid holidays per year,

Paid sick and safe leave, and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location: New York Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email removed] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.

Skills named in this posting

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About Dentsu

Dentsu is a global media agency creating new solutions for clients and society.

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