Senior Manager, B2B Marketing

About this role

There’s never been a more exciting time to be part of Rev.

Every role here plays a critical part in shaping the future of speech technology and empowering our customers to do more, faster. We didn’t disrupt the industry by playing it safe. We did it by embracing bold thinking, welcoming diverse perspectives, and giving our team the freedom and responsibility to innovate. At Rev, you won’t just have a seat at the table — you’ll help redesign it.

Come build what’s next with us 🚀

Senior Manager, B2B Marketing How this role will Serve, Own and Grow at Rev:

As Senior Manager, B2B Marketing at Rev, you’ll lead the strategy and day-to-day execution that turn demand into sales pipeline. You’ll own marketing-sourced pipeline targets, forecasting, and budget decisions across events, webinars, and paid media. Working closely with Sales, you’ll shape campaigns for specialized professional audiences and make sure promising leads get timely follow-up.

This is a hands-on leadership role. You’ll use pipeline performance to decide where to invest, share results and tradeoffs with executive leadership, and improve how Rev captures, scores, and routes leads in HubSpot. You’ll also build AI automations that take manual work out of lead follow-up, campaign execution, and reporting.

🔍 Responsibilities:Pipeline Strategy & Forecasting: Own marketing-sourced pipeline targets, quarterly and annual forecasts, and the plan to hit them. Report performance to executive leadership in weekly business reviews

Events Program & Budget Ownership: Own the full events budget and conference strategy. Decide which shows to attend, sponsor or cut based on audience fit and pipeline return. Oversee execution end to end, from pre-event outreach and on-site presence to lead enrichment, scoring and sales handoff. Run a recurring webinar program for prospects

Marketing Operations: Own the marketing tech stack and operating model, with HubSpot as the CRM and system of record. Manage workflows, lead scoring, data quality, lead routing and integrations with intent, webinar and scheduling tools. Set the standards for how leads are captured, scored, routed and measured

AI & Automation: Build Claude skills and agents to automate lead follow-up, nurture, event workflows, reporting and content production. Look for manual work and replace it with repeatable systems

Paid Media & Budget Allocation: Own paid strategy across LinkedIn, display and search. Shift budget across channels and programs based on pipeline performance

Website & Conversion Optimization: Run an ongoing website testing program, launching and reporting on tests weekly

Sales & Partner Alignment: Align marketing programs with Sales leadership. Build enablement for channel and referral partners

Messaging & Content: Lead campaign messaging and copy across emails, landing pages, sales decks and event collateral

Public Relations: Serve as the PR point of contact for media requests, press releases and customer case studies

Vendor Management: Evaluate and manage agencies, contractors and consultants supporting events, outbound, content and ops

✅ Qualifications: 7+ years in B2B demand generation, with ownership of pipeline targets and a multi-program marketing budget

Must have hands-on HubSpot experience as both CRM and marketing automation platform (MAP), including administration, workflows, lead scoring, routing, attribution, reporting and data hygiene

Hands-on experience building and using Claude skills and agents to automate marketing workflows. Be ready to show examples

Proven experience owning an events program and budget from strategy through ROI reporting

Track record of forecasting pipeline and reporting results to executive leadership

Strong copywriting skills for specialized professional audiences

Experience managing vendors, agencies and contractors

Thrives in a fast-paced environment, with sound judgment on budget tradeoffs and the ability to work independently across teams

Extra impressive: HubSpot certification

Experience marketing B2B products or services to law enforcement, government, or legal organizations, especially police departments and investigative agencies

Familiarity with how investigators evaluate tools and how public agencies purchase them

Experience working with channel partners or public-sector resellers

Experience working at a company that serves both consumers (B2C) and businesses (B2B)

Location Requirement: If you're based in Austin, TX, this is a hybrid role with an expectation of being onsite 2-3 days per week at our office located at: 1717 W 6th St, Suite 310, Austin, TX 78703. #LI-Hybrid

Ready to drive real impact for our customers while helping shape the future of Rev? Apply now — we’d love to meet you!