GM, Gundry

About this role

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We’re Looking For A: General Manager, Gundry

Location: Hybrid (Woodland Hills, CA)

What You’ll Be Doing:

Gundry MD is Golden Hippo's largest brand: a $350M+ health and wellness business built in partnership with Dr. Steven Gundry, a world-renowned cardiothoracic surgeon and best-selling author. The brand has scaled exclusively through DTC direct-response marketing and we are seeking a GM to lead its transformation into a diversified omnichannel consumer health brand with a focus on creating long-term brand equity and enterprise value.

The ideal candidate is a brand builder who became a business owner: trained in classic brand management, proven in full P&L ownership, experienced in both disciplined consumer companies and founder-led or PE/VC-backed businesses, and fluent enough in DTC to earn the trust of a team that knows it deeply, while bringing the brand-building and omnichannel experience Gundry MD needs to realize its full potential.

This is an incredible opportunity to jump into a dynamic, privately held company and lead its biggest brand to new heights. Primary responsibilities and duties include:

• Full P&L ownership: Take end-to-end accountability for the business, including brand, product, customer, marketing, and commercial strategy.
• Build brand equity: Sharpen positioning, brand architecture, and the product portfolio around deep consumer insight. Establish how brand health (awareness, consideration, trust, loyalty) is measured and managed alongside the P&L.
• Grow beyond DTC in ways that strengthen it: Protect and grow the core DTC and subscription business while building an omnichannel roadmap across Amazon/marketplaces, retail, and other potential sales channels. Sequence each move with the economics and operational rigor to make it accretive to the business as a whole.
• Deepen customer relationships: Own subscriber retention and LTV as core brand levers, and build a consumer insights capability that informs product, messaging, and channel decisions.
• Drive growth across the portfolio: Manage and grow multiple product categories under one brand, applying a portfolio mindset to identify where to invest, where to prioritize, and where the next wave of growth will come from.
• Develop and elevate the team: Strengthen current leaders, identify capability gaps, and recruit the talent needed to scale. Foster a culture rooted in ownership, performance, and urgency.
• Own the numbers: Maintain deep fluency in financial performance metrics, including CAC, LTV, contribution margin, channel mix, and EBITDA. Balance near-term profitability with the investments required to build long-term brand equity.
• Operate at a high level: This is a hands-on high-urgency role for a strong operator; someone who can get into the details when needed while keeping sight of the bigger picture, and who knows how to take an established brand to the next level.
• Exemplify leadership company-wide: As part of the Golden Hippo Executive Team, show up within your business unit, the Exec Team, and company-wide settings as a prepared, rigorous, and empathetic leader, serving as a visible and consistent example of what it means to be an executive leader in the business.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

Required:

• A track record of growing scaled brands. Ideally starting at $250M+ revenue and scaling to $500m and beyond. Supplements and wellness brands are a plus.
• A strong marketing foundation. Your career started in brand management, marketing/growth, or strategy consulting before you moved into commercial and general management.
• Omnichannel expertise. You've taken DTC brands into new channels and understand both the opportunities and the pitfalls.
• A data-driven high-accountability approach. You know how to hold teams and investment dollars accountable to quantitative measures, even in areas that are typically thought of as “more art than science.”
• Financial fluency. You speak EBITDA, LTV/CAC, product contribution margin, and inventory turns fluently, and you use data to inform every major decision
• A clear leadership philosophy and effective operating system. You set a clear strategy, build and motivate strong teams, hold high standards, and give people accountability, room to deliver, and opportunities for growth. You combine big-company discipline with startup nimbleness and urgency.
• 10+ years in consumer brands, and 5+ years in roles with P&L ownership.
• Bachelor's Degree.

Preferred:

• Big-company discipline + entrepreneurial experience. You built your foundation at a scaled CPG company, and you have also had success in founder-led, startup, or PE/VC-backed businesses.
• Relevant category experience. VMS, nutrition, consumer health, personal care, or other adjacent, regulated categories.
• Portfolio experience. You have run a brand inside a multi-brand company, holding company, or incubator.
• Subscription, retention, and consumer insight depth.You have used customer data and research to improve retention and lifetime value.
• Nice to haves: international expansion experience; experience with healthcare practitioner (HCP) sales channels.
• 14+ years in consumer brands, and 5+ years in roles with P&L ownership.
• MBA preferred.

Golden Perks & Benefits:

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

To read more about our Perks & Benefits, click here**.

The base salary range is $300,000 - $350,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.