Associate Director, Biddable Media (Programmatic)

About this role

Associate Director, Biddable Media (Programmatic)

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: Hybrid

: New York, New York, United States of America

: Full time

: Posted Yesterday

: R16215

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Operations

Job Description:

Title: Associate Director, Programmatic; Biddable Media

Company/Location: SSCG Media Group/ 100 W. 33rd Street, New York, NY

Who Are We:

SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Media Group.

We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.

If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!

Position Summary:

We are seeking an Associate Director, Programmatic, to join our Biddable Media team. The Associate Director role is expected to demonstrate advanced expertise in programmatic investment, activation and measurement strategy. These skills will be applied to maximize performance marketing results through programmatic activation and help advance programmatic strategy across investment, delivery, targeting, optimization and measurement.

This is a high-visibility, senior role within a dynamic agency environment. The Associate Director, Programmatic, is a senior leadership position within the Biddable Media department. This role plays an important part in senior client relationship management, new business opportunities, agency relationships with partners and vendors, and the translation of strategic priorities across assigned client portfolios.

Key Responsibilities:

The Associate Director, Programmatic demonstrates advanced expertise in platform activation, partner and data integration capabilities, audience methodology and advanced data analysis. These skills help the Associate Director serve as an anchor within the Biddable team, managing priorities across assigned client portfolios, internal team needs and high-visibility client workstreams. The role will support the agency and its clients in the following ways:

• Planning: Lead best-in-class programmatic strategy delivery across assigned client portfolios by providing oversight to Supervisors and day-to-day client teams during critical planning and activation moments.
• Development: Evaluate programmatic tactical plans with rigor to confirm alignment with client media briefs, audience strategy, data methodology, platform selection, measurement frameworks, business goals and SSCG best practices.
• Optimization: Support the programmatic test-and-learn roadmap across assigned portfolios, ensuring campaigns continue to meet activation standards and performance goals. Support strong vendor and partner relationships by evaluating relevant tools, offerings and features for potential client and agency application.
• Stewardship:Lead strategic client communications and ad hoc delivery coordination for priority engagements. Empower portfolio Supervisors and day-to-day client Managers by contributing to internal tools, templates and resources that improve consistency across assigned accounts. Serve as a strategic contributor to new client opportunities and RFP responses.
• Reporting:Lead measurement planning, tracking and reporting standards across assigned programmatic portfolios. Lead QBR preparation and delivery alongside Supervisors, and partner with analytics and operations teams to improve reporting templates, performance narratives and actionable insights.

Requirements:

6-8 years of hands-on programmatic activation experience across campaign planning, build, QA, activation, optimization and reporting.

• 2+ years of team management or direct oversight of junior team members
• Experience managing programmatic campaigns across multiple accounts, brands or client workstreams
• Experience with one or more DSPs or health-specific programmatic platforms, such as:
• DeepIntent
• PulsePoint
• The Trade Desk
• DV360
• Amazon DSP
• Yahoo DSP or similar platforms
• Experience managing programmatic media formats or environments such as display, OLV, CTV, audio, digital out-of-home, native, EHR or point-of-care
• Advanced understanding of programmatic fundamentals, including audience methodology, data partner inputs, DSP/platform selection, supply quality, brand safety, privacy-safe targeting, pacing, frequency, measurement, tagging and campaign QA
• Experience leading campaign planning, build, QA, activation, optimization and reporting at scale for programmatic media campaigns
• Strong analytical skills with the ability to manage large data sets and translate performance trends into clear recommendations
• Experience presenting programmatic performance, recommendations and next steps to clients and senior internal stakeholders
• Ability to guide Supervisors, Managers and junior team members across campaign execution, reporting, optimization and QA

Preferred Skills

• Healthcare, pharmaceutical or regulated-category experience strongly preferred, including HCP and/or DTC audience activation, MLR considerations, audience documentation, privacy-safe targeting, brand safety, tagging, tracking and QA processes.
• Familiarity with biddable media analytics and reporting tools such as Tableau, Power BI, Datorama or similar platforms
• Experience evaluating data partners, audience methodology, match quality, measurement outputs and reporting transparency
• Experience supporting new business opportunities, RFP responses or strategic pitch development
• Familiarity with Paid Search, Paid Social, Display, CTV/OLV, EHR/POC or broader omnichannel media strategy
• Experience developing internal tools, templates, training materials or process improvements

Qualifications

• Bachelor’s degree or equivalent experience in marketing, advertising, business or a related field
• Advanced programmatic practitioner with the ability to oversee multiple programmatic accounts, guide team members and manage portfolio-level priorities with oversight from Director and Biddable leadership
• Strong organizational skills, attention to detail and ability to manage shifting priorities across multiple client workstreams
• Advanced Excel proficiency, including pivot tables and data analysis
• Ability to explain complex technical information to non-technical stakeholders
• Ability to develop clear performance narratives that translate campaign results into client-facing insights and recommendations
• Ability to work collaboratively across internal teams, agency partners, analytics, operations, vendors and client stakeholders
• Resourceful, curious and motivated, with a strong interest in how programmatic continues to evolve across healthcare media, data, measurement and privacy-safe activation
• Positive energy and a team-oriented approach that reflects SSCG’s core values: Substance, Style, Conviction and Grace

If you have read this far, you are likely a great fit for us and you have something to offer that is more than just these bullets. If you are all this and more, then we welcome your cover letter and resume.

$130,000 to $160,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.