Associate Director, Strategy

Publicis Groupe · New York, New York, United States

$107K to $171K a year as published by the employer

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Summary

Lead the implementation of media plans, oversee strategy and budget development, and manage client relationships and team performance.

About this role

Company Description

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.

Overview Generate strategic media initiatives and lead the implementation of the media plans for a major client.

Responsibilities

Oversee media strategy and plan development and budget

Managing the process and procedure for client set up, billing and all administrative functions

Evaluating, identify and sizing media target based on client brief

Responsible for developing and executing strategy for the functional area

Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience

Presenting recommendations to account service and clients

Maintaining strong relationship with key clients

Following detailed instructions and using established procedures, completes work in a detailed and complete manner

Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy

Provide job performance feedback to subordinates and make recommendations to management.

Providing staffing recommendations and daily supervision to all accounts

Performs under immediate supervision, using established procedures to accomplish assigned tasks

Assists in more advanced functions as part of training and development

Refers questions and problems to higher levels

Resource for others in resolution of complex problems/issues

Minimal supervision, relies on advanced experience/judgment

May perform other duties and responsibilities that management may deem necessary from time to time

Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization

Qualifications To perform this job successfully an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Incumbents will be evaluated, in part, based on performance of each essential function.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Minimal supervision, relies on experience/ judgment

Excellent management and motivational skills

Excellent organizational, interpersonal and quantitative/analytical skills

Strong client presentation skills and business writing skills

Demonstrated expertise in strategic planning

Detail-oriented and proven ability to thrive in a fast paced environment

Education/Experience:

Bachelor’s degree;

5+ years media planning experience including 3 years in a management capacity Offline and Online media experience

Must have strong working knowledge of National and Local Media

Business Competencies:

Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics

Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

Demonstrate ability to learn new propriety software and processes quickly and proficiently

Understanding of Activation/Negotiation team functions

Understand the strengths and weaknesses of each media type

Able to make independent decisions and identify priorities

Meet client and internal deadlines and obligations

Manage projects, resources, stakeholders, and participants

Orient, train, assign and review the work of subordinates

Be able to identify and promote solutions

Be a resource to others in the resolution of complex problems/issues

Knows industry trends and emerging media

Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email removed].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/19/2026.

Skills named in this posting

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About Publicis Groupe

Publicis Groupe Holdings B.V. is a global advertising and media services conglomerate providing corporate communication and media services.

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