Project Manager, Product Development & GTM

About this role

ABOUT LOVESHACKFANCY

LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 25 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped LoveShackFancy into more than a fashion label—it’s a shared lifestyle movement. Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, LoveShackFancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration.

ABOUT THE ROLE

We're hiring a Project Manager, Product Development & GTM, to run our fragrance and candle launches from concept to shelf and through go-to-market. You'll be the day-to-day contact for our turnkey development partner, write product development briefs, review artwork, samples and final product, and keep internal teams and consultants on schedule.

It's a hands-on role on a lean, growing team, ideal for someone with a strong eye, a good nose and a love of timelines.

WHAT YOU'LL DO

Launch & GTM management

Project manage every launch from brief to go-to-market and manage the master launch calendar

Project manage and track the team's GTM readiness across marketing, retail and DTC (assets, item setup, inventory and retailer deadlines), keeping internal teams, consultants and partners on schedule

Run the weekly launch meeting and design review; coordinate handoffs and flag risks early

Capture post-launch learnings and keep clear project documentation

Product development partner management

Be the day-to-day contact for our turnkey development partner on product, timelines, quality and orders

Give clear direction and feedback through every development round

Run regular status calls with the partner

Support supplier and packaging vendor follow-up

Escalate timeline, cost and quality issues to the General Manager

Review & compliance

Review every round of artwork, formula submissions, pre-production samples and final product

Recommend approval only when submissions meet the brief for performance, quality and brand standards

Work with the design team on packaging: briefs, specs and dielines, manufacturable and retailer-ready

Manage the naming gate: trademark and regulatory checks

Ensure all testing and compliance is completed and documented (FDA, EU, IFRA, MoCRA)

Gather and maintain all product development documentation

SKUs, POs & inbound

Create new SKUs and maintain specs and item data across systems

Place and track POs and component orders, securing capacity to hit launch dates

Track inbound inventory against each PO and flag shortfalls

Manage pre-launch samples for retailer meetings, PR and shoots

Product & creative support

Forecast fragrance and product trends, keeping a finger on the pulse of what's next and spotting whitespace early

Turn creative vision into clear briefs for every launch

Write product development briefs: inspiration, olfactive family, target notes, format and competitive benchmarks

Support the category and olfactive roadmaps

Contribute to blue-sky innovation ideas

Build concepts, ingredient stories and moodboards with the team

Bring product details to storytelling, copy and shoot concepts, and check them for accuracy

Create product sell sheets and internal launch communications

Costs & budget

Negotiate COGS with our development partner and suppliers

Track COGS against targets and the product development budget

Partner with team on production volumes and timing

Troubleshoot manufacturing and quality issues

WHAT YOU'LL BRING

A strong project manager who has run launches from brief to shelf across teams, consultants and manufacturers

3 to 5 years in brand-side product development, ideally fragrance or home fragrance

Experience working with a turnkey or full-service manufacturer

Product development experience for international markets

Strong olfactive vocabulary for briefing and feedback

A sharp eye for artwork, packaging and sample review

A finger on the pulse of fragrance and beauty trends

Clear, firm communicator who can hold partners to deadlines

Experience with brands that sell in Sephora

NICE TO HAVE

A creative eye for concepts, moodboards and storytelling

Experience at a growing, founder-led brand

WHY LOVESHACKFANCY

At LoveShackFancy, we're building the future of customer acquisition by bringing together storytelling, creators, community, and commerce. This is a unique opportunity to shape a high-impact function, influence company strategy, and help define how one of fashion's fastest-growing brands connects with customers around the world.

Salary range: $85,000 - $95,000 per year.