Associate Director, Commerce / Retail Media

About this role

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview The Associate Director requires the ability to apply search and Commerce knowledge and expertise into actionable insights and recommendations. The Associate Director will partner with the Commerce Manager to drive strategic Commerce initiatives within the team, helping to develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of programs. They will be responsible for optimizing, implementing, and analyzing paid Commerce marketing activities.

Responsibilities

Help develop and implement Commerce campaigns across multiple Commerce touchpoints

Leverage Commerce best-practices across all tactics

Ensure campaign billings are up to date and all finance queries are followed up in a timely manner

Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders

Continuously grow and develop skills by participating in ongoing training, workshops, etc.

Provide support for any new business pitches as required

Manage direct report(s), including day-to-day workflow and career development

Qualifications

5+ years of Paid Search experience with strong focus on Commerce

In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms

Experience in both organic and paid media

Experience with executing campaigns focused on driving online sales, optimizing to a ROAS

Experience in applying search marketing to brand-building and direct response initiatives

Experience with Amazon AAP/Display a plus

Strong command of Commerce platforms and tools such as AMS interface

Knowledge of syndicated research tools

Familiarity with third-party ad serving technologies

Technically strong quantitative skills, including analytical abilities and math proficiency

Demonstrated critical thinking and problem solving abilities

Solid verbal and written communication skills

Polished presentations skills a must

Ability to work successfully with teams on multiple projects under tight deadlines

Desire to work in a constantly evolving industry, which constantly presents new and unique challenges

Ability to sell ideas clearly and deliver value

Self-driven to meet and exceed revenue and goals for our clients

Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email removed].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $106,780.00 - USD $153,405.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.