Director, Brand & Growth

About this role

The Role

The Director, Brand & Growth is the operational backbone of the Wpromote x Giant Spoon (WPxGS) Growth team, owning the Creative & Experiential new business process from inbound management through proposal development, RFIs, RFPs, and final pitches. The role ensures every pitch meets high standards for quality, consistency, and strategic storytelling, enabling Growth Leaders to focus on client strategy and relationships.

The Director also maintains the agency’s institutional knowledge—including proposal content, credentials, case studies, staffing information, AI knowledge repositories, and reusable assets—so every pursuit starts from a strong foundation. Combining account and project management, editorial excellence, content operations, and cross-functional leadership, this role improves proposal quality and team efficiency.

Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.

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You Will Own Inbound, Proposal & RFP Leadership:

Vet inbound opportunities and brief leadership on fit, scope, and next steps

Own RFIs, RFPs, security questionnaires, procurement requests, and proposals from kickoff through submission

Manage client and procurement communications, workplans, timelines, trackers, and review schedules

Manage third-party consultant and procurement communications throughout the proposal process

Proposal Development & Content:

Partner with Growth Leads and Pitch Leadership to shape tailored, strategic proposal narratives

Oversee credentials, proposals, executive summaries, capability presentations, and supporting materials with the Growth Coordinator

Ensure all materials meet editorial standards and deliver a consistent, premium WPxGS brand experience

Cross-Functional Pitch Operations:

Coordinate contributors across Strategy, Media, Creative, Analytics, Technology, Finance, Legal, and Executive Leadership

Track progress, risks, dependencies, and milestones; drive accountability and timely leadership reviews

Coordinate presentation production, printed materials, leave-behinds, and meeting logistics as needed

Knowledge & Content Management:

Own the proposal library and keep agency materials current, accurate, and accessible

Maintain bios, leadership profiles, case studies, service descriptions, capabilities, certifications, awards, and partner and technology information

Steward proposal knowledge in AI systems and repositories; develop reusable content with subject matter experts

Team Leadership & Process Excellence:

Manage and develop a direct report through coaching, mentorship, regular feedback, and workload prioritization.

Improve proposal workflows, templates, and governance to increase efficiency and quality

Establish proposal management best practices and train team members on tools, processes, and standards

Help onboard and train new team members on proposal tools, processes, and standards

Requirements 6+ years of experience in proposal management, new business, agency growth, marketing operations or related functions within an Integrated media or  creative advertising agency

2+ years of experience

Experience leading complex RFP/RFI responses within advertising, media, marketing, consulting, or technology organizations

Demonstrated success supporting competitive proposal processes and cross-functional pursuit teams

Outstanding written, editing, proofreading, and communication skills

Strong project management skills with the ability to manage multiple high-priority deadlines simultaneously

Exceptional organizational skills and attention to detail

Experience building and maintaining knowledge management systems or content libraries

Proficiency with Google Workspace, Salesforce, project management platforms, and collaborative work tools

The ability to thrive in fast-paced, deadline-driven environments

Nice To Have Editorial or technical writing background

Experience supporting consultant-led procurement processes

Experience with proposal automation or knowledge management platforms

Familiarity with AI-powered content management and prompt libraries

What We OfferSalary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

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Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.

For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).

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