Associate Director, Proposition Strategy

About this role

Associate Director

Proposition Strategy

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Product

Subscriptions

Permanent

New York

Spotify's Propositions team is responsible for what we offer and how we package it — the plans, tiers, and offerings that determine how hundreds of millions of people experience and pay for Spotify. As Associate Director, Proposition Strategy, you'll help shape Spotify's proposition portfolio: evaluating new opportunities, shaping packaging structures, and building the commercial case for where we invest.

This is a globally focused role for someone who thinks in business cases as much as in ideas. You'll be a commercial engine for the team, assessing the financial upside, risks, and trade-offs of each opportunity and bringing clear prioritization recommendations to senior leadership. The role is centered on strategic evaluation and decision-making rather than downstream execution or launch. You'll have broad exposure across multiple strategic priorities and work closely with partners across the business to anticipate where propositions should go next.

What You'll Do

• Evaluate the commercial and economic viability of new propositions — including new offerings, complementary products, and packaging structures.
• Build robust business cases end to end, from initial hypothesis through sizing, unit economics, and scenario modelling to an executive-ready recommendation.
• Partner closely with Finance and Licensing to validate assumptions, pressure-test models, and quantify the financial impact and licensing implications of different propositions.
• Assess upside, risk, and trade-offs across the portfolio to drive clear prioritization decisions on which opportunities to pursue.
• Develop a portfolio strategy that balances near- and long-term opportunities and creates more value for Spotify's listeners and business.
• Build strong relationships across Product and other functions to understand the innovation roadmap and proactively identify commercialization opportunities.
• Track the competitive and macro landscape to anticipate how proposition and packaging strategy should evolve over time.

Who You Are

• 8+ years of experience in corporate strategy, management consulting, product or monetization strategy, business development, or a similar commercial role — with a track record of turning ambiguous problems into structured, executive-ready recommendations.
• Expert in building and owning complex financial models and business cases: unit economics, revenue and pricing analysis, scenario modelling, and cannibalization frameworks.
• Experienced in subscription, consumer, or digital media businesses, ideally with exposure to pricing, packaging, or bundling across global markets.
• A sound commercial decision-maker who can weigh competing opportunities, make clear prioritization calls, and defend them with data.
• A strong communicator and trusted partner who can distill complex commercial trade-offs into crisp narratives for senior leadership and influence without authority.
• Comfortable operating with breadth — equally at home in a spreadsheet, a cross-functional working session, and a leadership review.
• Curious and forward-looking, with a strong point of view on how product innovation can translate into new ways to create and capture customer value.

Where You'll Be

• This role is based in New York
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Learn about life at Spotify

The United States base range for this position is $191,274–$273,249, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.

Our global benefits

Extensive learning opportunities, through our dedicated team, GreenHouse.

Flexible share incentives letting you choose how you share in our success.

Global parental leave, six months off - for all new parents.

All The Feels, our employee assistance program and self-care hub.

Flexible public holidays, swap days off according to your values and beliefs.