Account Executive, SMB - Base44

Wix.Com Ltd · New York, New York, United States

$60K to $85K a year as published by the employer

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Summary

Drive the full sales cycle for Base44's AI platform to SMB customers by balancing outbound and inbound opportunities while shaping the go-to-market strategy.

About this role

Job Description We’re building the foundational Go-To-Market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of a category-defining shift in how software is built—bringing a transformative product to the SMB segments. This is a high-impact, high-velocity role for a seller who thrives in an entrepreneurial environment. You won’t just be following a playbook; you’ll be helping to write it. Working closely with Base44 and Wix leadership, you will drive the full sales cycle, turning technical innovation into tangible business value for our customers.

In your day-to-day, you will: Balance outbound with inbound and product-led opportunities. Reps need to create a pipeline, but this isn’t an outbound-only role.

Ability to understand the customer’s workflow and show how Base44 solves a real business problem through discovery and tailored demos

Managing the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close.

Partnering with AM on handoff and expansion.

Turn Base44’s AI capabilities into "business-speak" that resonates with CXOs, Product Leads, and Founders

Shape the foundational sales motion, including messaging, outreach strategies, and customer segmentation to support future scale

Identify and convert high-potential prospects, building the early momentum that defines our market presence

Act as a critical feedback loop between the market and our product team to influence the roadmap and positioning

Maintain a clean CRM and provide accurate deal forecasting to support our rapid growth

At Base44, we believe our best work happens together. Our work model is fully in person, with 3 days a week from our New York office.

Qualifications 2+ years of B2B sales experience in a technology company, with a proven track record of smashing quotas

Experience in SMB environments with shorter sales cycles and high-volume deal flow

Experience with PLG or "land and expand" motions, leveraging ICs to drive organizational adoption

Familiarity with AI, ML, or developer-centric SaaS—comfortable discussing technical workflows with stakeholders

Self-motivated, goal-oriented, and comfortable with the ambiguity of a "startup within a giant" environment

Strong communication skills with the ability to tailor complex messaging to technical and non-technical audiences

Additional Information We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

You’ll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

Compensation: The approximate base compensation is $60,000- $85,000/yr. In addition to the base pay, this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile, and ideal qualifications.

City: New York Department/Company: Base44 Compensation: USD 60000 - USD 85000 - yearly

Skills named in this posting

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About Wix.Com Ltd

Base44 is an AI-powered software development platform recently acquired by Wix.

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